Business is changing rapidly. Many once recognizable brands had to innovate and branch out to online platforms to ensure their enduring existence. This affected companies to turn to a customer-driven strategy. The service Philips is providing in the online journey sets them apart from the competition. They gather data to add value by providing substantial insights for their customers. Currently Philips is searching for ways to scale up personalization. Interested in what Philips learned during their transformation? Get inspired and discuss your insights and experiences during the Vision Dinner with Ivo Roos.
Speaker: Ivo Roos, Tribe Lead Digital Activation & Ecommerce – Director of Personalisation (& Targeting) at Philips International
Within Philips Ivo is responsible for building global capabilities on audience based marketing & data management. During the Vision Dinner Ivo will share what (futuristic) services the new digital infrastructure of Philips will be able to deliver. He explains how Philips is going to optimize the Customer Service by using the information provided by end-users. He will also be discussing how he is planning to unlock personalization at scale.
Datum / tijd
Dinsdag 31 maart 2020, 17:30 – 20:30