Extensive digitization of today’s world has changed customers’ interactions for good. The need to adopt your organization however, is made possible by an abundance of new technological advances. From an omni-channel experience reflecting your brand, to hyper-personalised marketing at-scale. Which tooling, skills, strategy and leadership characteristics are required to keep up with the new reality? We discuss these and other related challenges within the Digital Marketing theme.
During this Vision Dinner, Karin Honning-Lukasse, Head of eCommerce & Business Development at Danone, will share lessons learned regarding the transition towards becoming a data-driven company where e-commerce is the growth channel and how data plays a role in the optimisation of the customer journey. After her presentation, there is a moderated discussion with Karin and the other participants about driving business growth, activating customer data and strategies for an omni channel strategy.
During this Vision Dinner, Jeroen Overduin, Head of Marketing at Mammoet, will give a presentation. More information will follow soon.
During this Vision Dinner, Harry van der Zwan, Head of Contribution Customer & Commerce at Nationale Nederlanden, will give a presentation. More information will follow soon.
Do you consider participating in one of our sessions. Be inspired by previous sessions we had the privilege to organise with our partners.
Customer expectations are changing rapidly nowadays, demands are getting higher and customer loyalty is becoming more and more difficult. In a dynamic and transparent market, how can you ensure that you engage consumers with your organisation?Visit Case
In order to offer a personal inspiring and unforgettable experience, it is important to have a good insight into all touchpoints of the customer journey. During this Virtual Round Table we discussed how you, as an organisation, ensure a complete positive customer experience.Visit Case
When looking for opportunities to share knowledge and experiences with peers in your field of expertise, Flevum offers a variety of programs which allow open dialogue. Our sessions are based on undermentioned key points.
Because we want to ensure open dialogue, our sessions have a small-scaled nature. This way, we allow participants to share experiences and recently faced challenges. The group of participants varies from 10 to 25.
During our sessions, we bring together participants from various sectors and/or industries. This means participants can share their experiences with peers from other sectors and this allows participants to have a meaningful experience.
Our sessions are introduced by relevant keynote speakers from top 500 companies, healthcare institutions and government institutions. The speaker presents his or her own vision regarding the subject by sharing experiences. The brief introduction will serve as a prelude to the following discussion.
Our sessions focus on peer-to-peer knowledge exchange with a cross-learning character. This means executives will engage in conversation with other executives, CHRO's with CHRO's, but also IT Directors with Data Directors or Innovation Directors. By screening every application to a session, we make sure that all participants are from the same audience. This allows us to ensure peer-to-peer knowledge exchange.
To ensure open dialogue and allow participants to share succes, challenges and other experiences, our sessions are held within an enclosed environment (the Chatham House Rule applies). To be concrete, this means no recordings will be made during the session and shared information will remain private to participants.