Digital Marketing, Customer Experience & (e)Commerce

Extensive digitization of today’s world has changed customers’ interactions for good. The need to adopt your organization however, is made possible by an abundance of new technological advances. From an omni-channel experience reflecting your brand, to hyper-personalised marketing at-scale. Which tooling, skills, strategy and leadership characteristics are required to keep up with the new reality? We discuss these and other related challenges within the theme Digital Marketing, Customer Experience & (e)Commerce.

Connect customers to your brand
Optimize marketing strategies
Customer-focussed marketing development

The Power of Integration | Elevating Customer Experience at AkzoNobel

28/01/2025

In today’s fast-paced, tech-driven world, building a powerful synergy between digital marketing and development has become essential for marketing and CX leaders aiming to create standout customer experiences. This challenge has been a top priority for Ward Meijer, Head of Digital Marketing for AkzoNobel’s Paints in the EMEA region. During this Vision Dinner, Ward will pull back the curtain on AkzoNobel’s journey, showcasing how they’ve seamlessly fused these disciplines to redefine their customer experience and inspire innovation.

Digital Marketing, Customer Experience & (e)Commerce

Driving Sales Excellence | Leveraging Data to Build High-Performing Teams

30/01/2025

During this interactive Vision Dinner, Oscar Wateler, Owner of Xsell Group will share how data helps optimize sales performance, drawing on the expertise of the Objective Management Group (OMG). Since 1990, OMG has been the global authority in sales team analyses, seller evaluations, and sales candidate assessments. Evaluating more than 75,000 sales professionals annually across over 200 industries and 52 countries, OMG offers a wealth of knowledge that enables organizations to consistently strengthen their sales teams.

Digital Marketing, Customer Experience & (e)Commerce

Vision Dinner with bol

13/02/2025

During this Vision Dinner, Jeroen Velthof, Head of Customer Experience at bol, will give a presentation. More information will follow soon.

Digital Marketing, Customer Experience & (e)Commerce

Vision Dinner with FrieslandCampina

19/03/2025

During this Vision Dinner, Ad de Goeij, Global Director IT Commerce at FrieslandCampina, will give a presentation. More information will follow soon.

Digital Marketing, Customer Experience & (e)Commerce

Commercial Strategy Vision Dinner with Mollie

27/03/2025

During this Vision Dinner, Georg Nüchtern, VP Commercial Operations at Mollie, will give a presentation. More information will follow soon.

Recent examples of sessions

Do you consider participating in one of our sessions. Be inspired by previous sessions we had the privilege to organise with our partners.

The customer engagement strategy of Air France – KLM

Customer expectations are changing rapidly nowadays, demands are getting higher and customer loyalty is becoming more and more difficult. In a dynamic and transparent market, how can you ensure that you engage consumers with your organisation?

Visit Case

The service development of Schiphol

In order to offer a personal inspiring and unforgettable experience, it is important to have a good insight into all touchpoints of the customer journey. During this Virtual Round Table we discussed how you, as an organisation, ensure a complete positive customer experience.

Visit Case

Why

Because Flevum

When looking for opportunities to share knowledge and experiences with peers in your field of expertise, Flevum offers a variety of programs which allow open dialogue. Our sessions are based on undermentioned key points.

Small-scaled

Because we want to ensure open dialogue, our sessions have a small-scaled nature. This way, we allow participants to share experiences and recently faced challenges. The group of participants varies from 10 to 25.

Cross-industry

During our sessions, we bring together participants from various sectors and/or industries. This means participants can share their experiences with peers from other sectors and this allows participants to have a meaningful experience.

Practice-oriented speakers

Our sessions are introduced by relevant keynote speakers from top 500 companies, healthcare institutions and government institutions. The speaker presents his or her own vision regarding the subject by sharing experiences. The brief introduction will serve as a prelude to the following discussion.

Peer-to-peer & cross-learning

Our sessions focus on peer-to-peer knowledge exchange with a cross-learning character. This means executives will engage in conversation with other executives, CHRO's with CHRO's, but also IT Directors with Data Directors or Innovation Directors. By screening every application to a session, we make sure that all participants are from the same audience. This allows us to ensure peer-to-peer knowledge exchange.

Chatham House Rule

To ensure open dialogue and allow participants to share succes, challenges and other experiences, our sessions are held within an enclosed environment (the Chatham House Rule applies). To be concrete, this means no recordings will be made during the session and shared information will remain private to participants.