Extensive digitization has fundamentally changed customer interactions. This has given way to an abundance of new technological possibilities. From the sustainable connection of the customer to your brand, to hyper-personalised marketing at-scale. As a result, the market has begun to shift quickly, forcing your organisation to keep up. How does your organisation respond to the current changing demands of your customers? Which tooling and skills are required to keep up with the new reality? We discuss these and other questions within the Digital Marketing & E-Commerce theme.
During this virtual interactive session, Ivar Hendriks, Head of eCommerce at AB InBev, and Gertin Schraa, Head of eCommerce & BI at Kramp, will start the dialogue regarding digital development, scalability, online versus offline consumers, and eCommerce transformation and (B2D2C) channel strategies in a cross-industry setting. During a moderated discussion by eCommerce expert Rosanne Barendrecht, Sr. Consultant Digital Strategy at Valtech, organisations from diverse sectors will share their perspectives regarding business transformation powered by digital innovation. You are most welcome to join!
During this Vision Dinner, Gökalp Gultekin, Digital Marketing & eCommerce Group Director at Vandemoortele, will elaborate on the data-driven transformation strategy and data structure, and how to use the B2C market insights and technologies for B2B. Furthermore, Gökalp will share insights regarding the setup of the new data and analytics foundations, which is a single source of truth for the online and offline channels. After the presentation, there is a moderated discussion with Gökalp and the other participants. You are most welcome to join!
During this Vision Dinner, Jolanda Lamboo will share insights regarding Nestlé’s Commerce strategy. After Jolanda’s presentation, you will join a moderated discussion with Jolanda and your tablemates, including Commerce experts from IBM and Waeg. During this discussion, we will focus on various aspects of Commerce, such as user, experience, and business design.
During this session, Jeroen Heslenfeld will elaborate on sustainability within PepsiCo, Unwasted’s longer term goal to become an independent anti-food waste platform, active in multiple countries, cooperating with other FCMG players, and trends within the food & beverage branch in relation to D2C. After the presentation, you will get the change to have a moderated discussion with Jeroen and other participants in the consumer goods and retail sector. After the event, you will be inspired on the potential benefits of a D2C model, the challenges and implications on the shift, and how to best get started moving towards Direct-To-Consumer.
During this interactive Vision Dinner, Bart Hesselmans, Director of eCommerce at PepsiCo, and Benjamin Zagel, Managing Director at Flink, will kick-off the dialogue. To optimise visibility of PepsiCo products and brands, PepsiCo and Flink jointly drive the digital shelf performance for the relevant categories. They will touch upon elements such as optimising the customer journey to deliver customer value and improve speed, growth strategies, and eGrocery shopping lessons learned. During the moderated panel discussion, organisations from diverse sectors will share their opportunities and challenges regarding business transformations to eCommerce. You are most welcome to join!
During this Vision Dinner, Robert van Geffen, Global Head of Digital Marketing & E-Commerce at Philips, will share his lessons learned regarding the journey his organization undertook while implementing new tooling and introducing new ways of work. Additionally, he will reflect on the usage of a direct to business to consumer strategy. Furthermore, Luuk Figdor, Senior Sports Technology Expert at AWS, talks about how Sports and Media companies are using data to capture the attention of fans in an entirely new way. He explains how personalization is at the core of this new fan experience and how modern Enterprises can use these same mechanisms to create new ways of interacting with their customers.
Do you consider participating in one of our sessions. Be inspired by previous sessions we had the privilege to organise with our partners.
Customer expectations are changing rapidly nowadays, demands are getting higher and customer loyalty is becoming more and more difficult. In a dynamic and transparent market, how can you ensure that you engage consumers with your organisation?Visit Case
During this Virtual Round Table the impact of the coronavirus on eCommerce and how this brought new possibilities were discussed. Future strategies related to eCommerce and the coronavirus were also highlighted and the session looked at how these strategies can best be implemented.Visit Case
In order to offer a personal inspiring and unforgettable experience, it is important to have a good insight into all touchpoints of the customer journey. During this Virtual Round Table we discussed how you, as an organisation, ensure a complete positive customer experience.Visit Case
When looking for opportunities to share knowledge and experiences with peers in your field of expertise, Flevum offers a variety of programs which allow open dialogue. Our sessions are based on undermentioned key points.
Because we want to ensure open dialogue, our sessions have a small-scaled nature. This way, we allow participants to share experiences and recently faced challenges. The group of participants varies from 10 to 25.
During our sessions, we bring together participants from various sectors and/or industries. This means participants can share their experiences with peers from other sectors and this allows participants to have a meaningful experience.
Our sessions are introduced by relevant keynote speakers from top 500 companies, healthcare institutions and government institutions. The speaker presents his or her own vision regarding the subject by sharing experiences. The brief introduction will serve as a prelude to the following discussion.
Our sessions focus on peer-to-peer knowledge exchange with a cross-learning character. This means executives will engage in conversation with other executives, CHRO's with CHRO's, but also IT Directors with Data Directors or Innovation Directors. By screening every application to a session, we make sure that all participants are from the same audience. This allows us to ensure peer-to-peer knowledge exchange.
To ensure open dialogue and allow participants to share succes, challenges and other experiences, our sessions are held within an enclosed environment (the Chatham House Rule applies). To be concrete, this means no recordings will be made during the session and shared information will remain private to participants.