Extensive digitization has fundamentally changed customer interactions. This has given way to an abundance of new technological possibilities. From the sustainable connection of the customer to your brand, to hyper-personalised marketing at-scale. As a result, the market has begun to shift quickly, forcing your organisation to keep up. How does your organisation respond to the current changing demands of your customers? Which tooling and skills are required to keep up with the new reality? We discuss these and other questions within the Digital Marketing & E-Commerce theme.
During this Vision Dinner, Ted van Dongen, CIO at vidaXL, will elaborate on the IT strategy his organisation implemented to scale the operations rapidly. Furthermore, Daniel Gebler, CTO at Picnic, will give a practical example of how they organise their IT strategy by means of implementing IoT. Grown in a mature multinational, the focus of both organisations is to improve processes, stability, and the customer journey. After the presentation, there is the opportunity for an open discussion with Ted, Daniel and the other participants. You are most welcome to join!
During this vision dinner, Ard Bossema will explain how he's building and structuring his team to maintain growing key brands. Ard is intrigued by human behaviour, which he is including in his CMO role in the data-focused business field. Nils Sterenborg will explain how the Bundesliga is innovating the in-app and streamer experience for the customer through personalized offerings from the football clubs they are a fan of!
During this Vision Dinner, Ada Jong, Director eCommerce & Engagement Channel and Services at ABN AMRO, will share her perspectives on scaling up eCommerce and the focus on digital first and digital only from a channel and personal perspective. Ada believes people should be able to manage their banking affairs effortlessly at a suitable time.
During this Vision Dinner, Elena Enthoven, Head of Customer Engagement at LeasePlan, will share insights regarding the organisation’s digital transformation journey. She will discuss how digital marketing optimises the customer experience for more engagement and growth, and how they created customer journeys to bring visibility and direction for LeasePlan’s digital experience in general and marketing specifically.
During this event, Pieter would like to talk about the decisions made and the underlying challenges for an FMCG company of this size. For instance, Unilever made the decision to integrate and structure the digital marketing, media, and eCommerce departments to ensure more alignment/integration between these departments and added value for all parties.
During this Vision Dinner, Gijs Scholman, CCO at Lely Holding, will share perspectives on the digital adoption and transition from only one brick-and-mortar channel (the dealers) to online channels which are available 24/7. After his presentation, there is a moderated discussion with Gijs and the other participants. You are most welcome to join!
Do you consider participating in one of our sessions. Be inspired by previous sessions we had the privilege to organise with our partners.
Customer expectations are changing rapidly nowadays, demands are getting higher and customer loyalty is becoming more and more difficult. In a dynamic and transparent market, how can you ensure that you engage consumers with your organisation?Visit Case
During this Virtual Round Table the impact of the coronavirus on eCommerce and how this brought new possibilities were discussed. Future strategies related to eCommerce and the coronavirus were also highlighted and the session looked at how these strategies can best be implemented.Visit Case
In order to offer a personal inspiring and unforgettable experience, it is important to have a good insight into all touchpoints of the customer journey. During this Virtual Round Table we discussed how you, as an organisation, ensure a complete positive customer experience.Visit Case
When looking for opportunities to share knowledge and experiences with peers in your field of expertise, Flevum offers a variety of programs which allow open dialogue. Our sessions are based on undermentioned key points.
Because we want to ensure open dialogue, our sessions have a small-scaled nature. This way, we allow participants to share experiences and recently faced challenges. The group of participants varies from 10 to 25.
During our sessions, we bring together participants from various sectors and/or industries. This means participants can share their experiences with peers from other sectors and this allows participants to have a meaningful experience.
Our sessions are introduced by relevant keynote speakers from top 500 companies, healthcare institutions and government institutions. The speaker presents his or her own vision regarding the subject by sharing experiences. The brief introduction will serve as a prelude to the following discussion.
Our sessions focus on peer-to-peer knowledge exchange with a cross-learning character. This means executives will engage in conversation with other executives, CHRO's with CHRO's, but also IT Directors with Data Directors or Innovation Directors. By screening every application to a session, we make sure that all participants are from the same audience. This allows us to ensure peer-to-peer knowledge exchange.
To ensure open dialogue and allow participants to share succes, challenges and other experiences, our sessions are held within an enclosed environment (the Chatham House Rule applies). To be concrete, this means no recordings will be made during the session and shared information will remain private to participants.