Sustainable Practices Across the Value Chain | Vision Meeting with Factory Tour at ABB in Ede

March 28, 2023

During this interactive plant visit as part of Smart Industry Network Netherlands, Ali el Abbassi, Site Director at ABB, and Staf Seurinck, Country Managing Director at ABB, will discuss the above-mentioned questions. Ali will elaborate on ABB’s approach towards robotics and automation and the Mission To Zero: The Factory Ede as a CO2 Neutral factory . An important part of the session is devoted to discussion and interaction with you and other participants. You are most welcome to join!

  • Small scaled peer session
  • Open dialogue by means of the Chatham House Rule

Ali el Abbassi, ABB

Staf Seurinck, ABB

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Ali el Abbassi

Site Director

Ali started his career at AkzoNobel, working both in operations and supply chain roles. In 2014 he joined ABB as operations manager, becoming site director of ABB’s plant in Ede in 2020. Ali is passionate about sustainable solutions to reach ABB’s sustainability goals for 2030 and focuses on creating the workforce of the future by investing in both technological and human skills.


Staf Seurinck

Country Managing Director & Local Business Manager Motion Nederland



In the current phase of the industrial revolution, process automation and robotics play an important part in enhancing efficiency and boosting productivity. ABB is a leading global technology company that drives the transformation of the industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation, and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. How can smart industry techniques be leveraged to make the next step to a sustainable future? And how do process automation and robotics shape not only the factory, but also the workforce of the future?


Location: ABB, Frankeneng 15, 6716 AA Ede
4 pm - 7 pm


Vision Meeting for Executives in the manufacturing industry

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  • Participants have to meet the previously described target audience.
  • If applicable, our partners will be presented with every application.
  • During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.
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