Mobilizing Sustainable Strategies at KLM | Exploring Strategies from Different Perspectives

December 12, 2023

During this Vision Dinner, Hedwig Sietsma will explain KLM’s journey of overcoming challenges and reaching successes in all effort related to reaching a more sustainable way of business operations. She will also share some insights in KLM’s developments on sustainable initiatives in the light of data, technology and (international) collaborations and initiatives. You are most welcome to join!

  • Small scaled peer session
  • Open dialogue by means of the Chatham House Rule

Hedwig Sietsma, KLM

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Hedwig Sietsma

Director Sustainability

Hedwig Sietsma is currently leading the Sustainability team at KLM. In her former role in climate policy, she has effectively engaged with international stakeholders and reshaped KLM's climate strategy, adopting science-based targets. Hedwig is an MSc in Business Administration and worked in the NGO sector after her studies. She has been with KLM for more than 7 years in various roles. Her current position is one that combines her personal values with her work-related ambitions; drive meaningful change in the airline industry.



In an industry that is difficult to decarbonize, with no tangible alternatives for emission-free flying, KLM is facing huge challenges to become sustainable. KLM has three focus points for their sustainable initiatives: take opportunities in the fleet renewal, take operational measures, and invest in SAF (Sustainable Aircraft Fuel). Furthermore, investing in technology and data plays a role in measuring impacts of sustainability measures as well. However, the biggest challenge is that the whole organization needs to be mobilized to create real impact. But how do you cope with difficulties when you want to roll our sustainable strategies and initiatives? How do you get everyone onboard and engaged? How do you overcome frictions and how do you stimulate people to take ownership?


Location: Amsterdam / Utrecht area

16:00 - 19:00


Directors in Sustainability

Main language



  • Participants have to meet the previously described target audience.
  • If applicable, our partners will be presented with every application.
  • During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.
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