Accessibility as a Core Value – How ING thinks about accessibility

March 7, 2023

During this Vision Meeting, Bianca Prins, Global Head of Accessibility at ING, will share the accessibility situation in the Netherlands in comparison to other countries. Bianca will elaborate on challenges within ING regarding digital accessibility and prioritisation, as well as how to overcome them. After the presentation, there is an opportunity for an open discussion with Bianca and the other participants. You are most welcome to join!

  • Small scaled peer session
  • Open dialogue by means of the Chatham House Rule

Bianca Prins, ING

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Bianca Prins

Global Head of Accessibility

Bianca Prins has been with ING for over six years and is the company’s first Global Head of Accessibility. In this role, she is responsible for and the pioneer in the development of the global strategic accessibility approach. She emphasizes the role of accessibility, and not by separating function tasks as jobs for people with disabilities. Bianca tries to increase the attention to the economic value of the disability community for businesses. Her vision is expressed in the following quote: "You cannot have D&I without accessibility, you can have accessibility without D&I!".



Employees with disabilities have elevated their voices during recent years, mainly in regard to hybrid and remote work, being paid more than a subminimum wage, and having access to services like everyone else. ING plays a crucial role in this regard and they took responsibility by establishing the accessible customer journey assessment in 2018 and standardising changes in the products and services, such as an adjusted bank pass and ATM for the visually impaired.


Location: ING Office Amsterdam
15:30 - 18:30


Event for RvB members and Directors in Diversity, Equity, and Inclusion

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  • Participants have to meet the previously described target audience.
  • If applicable, our partners will be presented with every application.
  • During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.

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