Bringing Sustainability From Theory Into Practice | How CO2 Reduction, Consumer Health and Circularity Synergise at Coca-Cola Netherlands

June 27, 2024

During this Vision Dinner Sigrid Verweij, Director Public Affairs, Communications and Sustainability at CCEP will take us through CCEP’s sustainability roadmap to become carbon-neutral by 2040, its practical implications, and challenges. Sigrid’s presentation serves as an invitation to have an in-depth discussion with her and the other participants on fostering a culture of positive change and how building a more socially responsible organisation has a snowball effect.

Sigrid Verweij, Coca-Cola

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Sigrid Verweij

Director Public Affairs, Communications and Sustainability

Sigrid Verweij is a senior executive with a passion for corporate social responsibility. She started her career at VNO-NCW, the Netherlands’ largest employers’ organisation and climbed the ranks there before joining CCEP at her current position in 2019.

Sigrid’s drive to make a positive change doesn’t stop at the front door of her office either, she volunteers as a member of the executive board of Humanitas and as a member of the Advisory Board of COA (Centraal Orgaan opvang asielzoekers or Central Agency for the Reception of Asylum Seekers in English).



When it comes to sustainability in the world of multi-national corporations, it is often difficult to make real change happen. This is however not the case at Coca-Cola Europacific Partners Netherlands (CCEP). Due to its decentralised structure individual subsidiaries have a lot of freedom to plot their own course. CCEP has its own factory and is responsible for its own supply chain (including recycling policy). It uses that to be a leader in bringing positive change in society, transitioning into a more circular supply chain and working towards a carbon-neutral future, both inside the factory and out.

Sigrid Verweij, Director Public Affairs, Communications and Sustainability at CCEP, is one of the executives that is pushing sustainability forward. Her strategy is predicated on tackling two challenges at once: reducing waste and the carbon footprint. This is done through multiple avenues, from bio-fuel powered transportation to 100% recyclable packaging of bottles, and by reducing sugar contents of the products.


Location: Landgoed Groot Kievitsdal, Hilversumsestraatweg 19, 3744 KB Baarn

17:30 | Start program (including presentation (Coca-Cola), setting the scene (Fujitsu, Envizi), discussion and a 3-course dinner)
20:30 | End of formal program, opportunity for informal networking


Leaders in Sustainability




  • Participants have to meet the previously described target audience.
  • If applicable, our partners will be presented with every application.
  • During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.
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