Continuous Improvement: From Buzzword to Reality | How Refresco Reduced Waste and Improved Operational Effectiveness

May 29, 2024

Optimizing operational efficiency has long been considered a rather incorporeal goal by many operational professionals. However, Rowdy van Raalten, Site Director at Refresco, has developed a process that allows him to take continuous improvement from the boardroom to the floor. This approach has achieved tangible results in minimizing waste among other things. Not only does this benefit Refresco’s bottom-line but it also goes hand in hand with the organization’s commitment to minimize its environmental impact. To learn how Rowdy set up this process, communicated with the relevant stakeholders in the organization and its implementation on the operational level, we cordially invite you to join us at this unique Vision Dinner.

Rowdy van Raalten, Refresco

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Rowdy van Raalten

Site Director

Rowdy van Raalten is a passionate leader in the food and beverage industry. His earlier experience is in operational excellence and continuous improvement. In his current role as site director, he has broader responsibility within the manufacturing and operations field.



Besides learning more about Rowdy’s strategy to continually improve his organization, you will also get the chance to share your own challenges and ideas with peers in an intimate setting to learn, connect and get inspired.


Location: De Dyck, Woudsedijk-Zuid 43, 2481 NB Woubrugge

17:30 | Start program (including presentation, discussion and a 3-course dinner)
20:30 | End of formal program, opportunity for informal networking


Chief Supply Chain Officers and Chief Operating Officers

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  • Participants have to meet the previously described target audience.
  • If applicable, our partners will be presented with every application.
  • During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.

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