Data-Driven Tech Innovations at Coca-Cola: Revolutionizing Manufacturing with AI and Digital Twins
June 12, 2025
During an exclusive Vision Dinner, Paul Beelen, Head of IT & Technology PMO at Coca Cola HBC, will share how Coca-Cola HBC is applying AI, real-time data analysis, and digital technologies to enhance decision-making and operational efficiency. He will discuss initiatives including the use of AI-supported drones to speed up warehouse inventory checks, the deployment of Digital Twins for better production monitoring, and how data lakes are supporting smarter logistics and transport planning. Beyond operations, Paul will also reflect on how AI and data are being used in areas such as HR processes and customer service.
Paul Beelen, Coca Cola HBC
speaker
Paul Beelen
Head of IT & Technology PMO
Paul Beelen is the Head of IT & Technology PMO at Coca-Cola Hellenic Bottling Company, where he leads a team of 80 scrum masters and oversees 172 agile teams. He is responsible for driving IT delivery, portfolio management, and leading the company’s agile transformation. With extensive experience working with international teams, Paul is a recognized leader in digital innovation and agile methodology.
Company
Coca Cola HBC
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Topic
Are you looking for more effective ways to maximize the value of data within your organization? At Coca-Cola Hellenic Bottling Company, Paul Beelen, Head of IT & Technology PMO, is driving data-led innovations that are improving operations across different parts of the business — from production and supply chain to HR.
During an exclusive Vision Dinner on June 12, Paul will share how Coca-Cola HBC is applying AI, real-time data analysis, and digital technologies to enhance decision-making and operational efficiency. He will discuss initiatives including the use of AI-supported drones to speed up warehouse inventory checks, the deployment of Digital Twins for better production monitoring, and how data lakes are supporting smarter logistics and transport planning. Beyond operations, Paul will also reflect on how AI and data are being used in areas such as HR processes and customer service.
This event is an opportunity to explore Coca-Cola’s practical approach to AI, Digital Twins, and agile transformation. Would you like to be part of the conversation? Secure your place now for this event organized by the Smart Industry Network Netherlands (SINN).
Program
Location: Restaurant de HFSLG, Bosch en Duin
17:30 | Start program (including presentation, discussion and a 3-course dinner)
20:30 | End of formal program, opportunity for informal networking
Audience
Leaders in Data
Language
English
CPD Points | 2 Points
Conditions
- Participants have to meet the previously described target audience.
- If this session is organized together with partners, Flevum will share all registrations with the partner for final approval.
- During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.
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