From Data Management to Business Intelligence. The data driven strategy of NS

September 21, 2021

During this Virtual Round Table, Geert van der Hoek, Director Data, Innovation & Analytics at NS, will show you the strategy of NS to become data-driven. He will touch on the necessity of a solid data-foundation, as well as on concrete intelligence value cases. Interested in Geert's insights and do you want to engage in conversation with you peers regarding this subject? Feel free to particpate!

  • Small scaled peer session
  • Open dialogue by means of the Chatham House Rule
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Geert van der Hoek

Director Data, Innovation & Analytics

Geert is with NS for over 15 years and has filled various IT roles. In his current role, he is responsible for Data Warehouses, the Data-Foundation, dashboarden and Advanced Analytics. Next to implementing new technologies, Geert drives the transition within the entire organization to become data-driven. In his presentation, he will elaborate on his lessons-learned and he will touch on NS’s data management.



Data is becoming more influential in most traditional organisations. NS is no different. Transporting millions of travellers a year bring a lot of challenges and possibilities for using data. It is important to digitalise and optimise current operations to meet the customer's needs in the best way possible.


15:55 | Call in at MS Teams meeting
16:00 | Start program with presentation and discussion.
17:30 | Einde



Main language



  • Participants have to meet the previously described target audience.
  • If applicable, our partners will be presented with every application.
  • During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.

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