The need of a Data Culture. Lely’s strategy for the future.

June 22, 2021

In this Virtual Round Table, Thijs Voogt, Head of Data & AI at Lely will elaborate on his strategy to manage Data-Culture. While there is no one-size fits all approach to Data-Culture, there are common challenges and opportunities to be considered. These range from organisation-wide adoption of a data-driven work approach to measuring the effectiveness of your Data Culture.

  • Small scaled peer session
  • Open dialogue by means of the Chatham House Rule
Sign up

Thijs Voogt

Head of Data & AI

Thijs has extensive experience with Data & AI in for example the Telecommunications industry. At KPN he was responsible for driving the organisation’s transition to and implementation of Data-driven technologies. Last two years Thijs has spearheaded the Data and AI at Lely, an organisation that revolutionises the Global agricultural sector with innovative technologies and robotics. In his presentation, he will elaborate on his strategy to manage Lely’s Data Culture.


As an international family business, Lely is constantly trying to improve the working environment for farmers. To this end, Lely offers solutions to all stable operations. Next to that, Lely advises customers to design efficient operations in agricultural organisations by offering managementsystems.


Like it or not, data will determine the next decade in the development of any organisation. In this process, we tend to focus on how data can enable an organisation to improve their business, or even create new business models. However, in the vast potential it is easy to lose sight of the changes a data-driven future implies internally. To be successful, a strong Data Culture in necessary.


16:55 | Call in on MS Teams meeting
17:00 | Start program, including presentation & discussion.
18:30 | End


CIO, CDO, Directors IT, Data & Analytics

Main language

Main language


  • Participants have to meet the previously described target audience.
  • If applicable, our partners will be presented with every application.
  • During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.

Contact information


Do you wish to be informed about our upcoming sessions? Subscribe to our monthly agenda!