Using AI to Raise Industry Standards at Heineken | Adding Value to the Business with AI

April 11, 2024

During this Vision Dinner, Surajeet Ghosh, Global Director of Analytics at HEINEKEN Company, will share his vision and actions to accomplish the established goals. He will elaborate the use of specific algorithms and the impact of using it on high-level decisions. Please join the session and engage in the discussion which will evolve around challenges, best practices, and lessons learned by incorporating AI solutions into the business. You are most welcome to join!

  • Small-scale peer session
  • Open dialogue by means of the Chatham House Rule

Surajeet Ghosh, HEINEKEN

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Surajeet Ghosh

Global Director of Analytics

Surajeet Ghosh is currently the Global Director of Analytics in Heineken, and is leading the efforts in shaping a centralized Analytics Capability in Heineken which aims to bring together all Analytics initiatives under one umbrella. Before Heineken, Surajeet was working for Amazon, Luxembourg where he first led the Data Science team for Amazon Books (also covering e-books) and later on, led the Commercial Data Science team for Amazon Prime Video, its streaming service for movies and TV series. Throughout his career, Surajeet’s mission has been to empower businesses with data-driven insights, which create value for consumers, customers, vendors and the organization itself.



As part of its ambition to become the best-connected brewer, HEINEKEN is constantly seeking ways that technology can advance its mission. This includes building connections between corporate executives and the information they need to make impactful, data-driven decisions; connections between employees and the resources they need to do their jobs effectively and efficiently; and, ultimately, connections between consumers and the beer they love. For that reason, Heineken is investing in using AI solutions in its operations. For example, Heineken uses AI to optimize its promotion strategy by analysing the most suitable strategy per country, and another AI tool helps sales teams create tailored solutions for customers. These are small examples of many efforts; the ultimate goal of Heineken’s data department is to improve the data-driven culture and to embed big products that create value for the entire organisation.


Location: Amsterdam area

17:30 | Start program (including presentation, discussion and a 3-course dinner)
20:30 | End of formal program, opportunity for informal networking


Directors of Data & Technology

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  • Participants have to meet the previously described target audience.
  • If applicable, our partners will be presented with every application.
  • During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.
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