Efteling’s Data-Driven Approach Towards a Sustainable Themepark | Encountering and Overcoming Challenges

December 12, 2023

During this session, Jonas Rietbergen, Manager Data & Insights at Efteling, will share how the themepark harnesses its power to optimize energy consumption, predict guest numbers, plan for peak times, and elevate their overall operational efficiency for a more sustainable future. With real-world examples, Jonas will present his insights into how to start your data-driven sustainability journey and also the challenges that lie ahead such as the scaling up, measuring and change of behaviour in employees.

  • Small scaled peer session
  • Open dialogue by means of the Chatham House Rule

Jonas Rietbergen, Efteling

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Jonas Rietbergen

Manager Data & Insights

Jonas Rietbergen has a background in strategy and organisational transformation. After working for almost 10 years at PwC, in 2017 he joined Efteling where he deployed several functions. In his current position as Team Lead Data and Insights, he is Leading the Efteling towards a data-driven organization together with a team of data scientists, engineers and analysts.



Behind the enchanting world of Efteling, the largest Dutch theme park, lies an inspiring story of data-driven sustainability. We cordially invite you to join us at this Vision Dinner, where we will dive into the role of data in shaping Efteling’s ambitious journey towards climate neutrality by 2030 and their unwavering commitment to becoming climate positive by 2032.


Location: Buitenplaats Sparrendaal, Hoofdstraat 89, 3971 KE Driebergen-Rijsenburg

17:30 | Start program (including presentation, discussion and a 3-course dinner)
20:30 | End of formal program, opportunity for informal networking


Directors Data

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  • Participants have to meet the previously described target audience.
  • If applicable, our partners will be presented with every application.
  • During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.
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