How do you use the wealth of information of all data that is available? How do you make the step from collecting data to insights to concrete actions? Be inspired by Bas Schrover who will take you through the steps that Philips takes in their ‘direct to consumer’ journey towards a data driven consumer centric business.
Head of Data & Insights (Voice of Consumer)
Bas Schrover joined Philips in 2018. Before Philips, Bas worked at RTL and Sanoma. At Philips Bas is responsible for leading data driven consumer centric change in digital marketing & product development, for Philips' global Personal Health organization. To drive business transformation he makes use of state of art marketing technology like Artificial Intelligence and Natural Language Processing.
Philips develops intelligent solutions that empower people to live healthy lifestyles, and that help healthcare providers achieve improved health outcomes at lower cost of care, with better staff and patient experience.
Artificial Intelligence (AI) has the potential to improve people’s lives across the health continuum: from healthy living and prevention to diagnosis, treatment, and home care. But Philips believes that applying AI to health and healthcare requires more than AI alone.
First and foremost, it requires a deep understanding of people's lives, and the clinical and operational context in which healthcare providers operate. Only by combining AI with relevant human domain knowledge can we fully reap its benefits.
MDM Sales Specialist
Sylvester is working as MDM Sales Specialist at Informatica since 2018. At Informatica he helps and supports customers by ensuring they have access to relevant and trustworthy data to create a single version of the truth by mastering business critical data. This through introducing a unique 360 view of their Customers, Products, Suppliers, Assets, Employees and more, through their Master Data Management (MDM) platform. Before working at Informatica, Sylvester worked at Experian and Intrum Justitia Nederland.
Digital transformation is happening at a record pace and requires that organisations are more directly connected to their (end)customers than ever before. The accelerated growth of social media, new platforms and channels, apps and web shops leads to an enormous increase in the available consumer data. In this connected world, many organisations struggle with the question ‘How to use this data in order to optimise business operations and deliver better and truly engaging customer experiences’. After all, the information contained in data is valuable. It enables you to increase the effectiveness of your marketing campaigns, to personalise customer contact, to develop new products and to increase the efficiency of your operation.
During the Virtual Round Table, Bas will share his insights on how to use data and analytics to drive actions and improve business results.
16:55 | Dial in on Teams meeting
17:00 | Start program, including presentation & discussion
18:30 | End
Directors IT and Data & Analytics
Insights in Data
Digitalisation is causing an exponential increase in the amount of data that organisations have at their disposal. Data that potentially contains a wealth of information. It is therefore not surprising that many organisations are investigating how they can capitalise on this data and translate it into valuable insights and knowledge.
Insights in Data
During this Virtual Round Table, Dennis de Reus will explain how he creates value with AI. He will also discuss the importance of qualitative, clean data and he elaborates on topics such as ethics and explainability in the development of responsible AI.
Insights in Data
During this Virtual Round Table, Tjerrie will elaborate on his ethics framework when using data & AI technologies and he will show what this means for the data & AI initiatives of NN. After the presentation, Tjerrie will be available for an interactive discussion in which we invite you to share your experiences, thoughts and ideas.