Consumer centricity; powered by Data & Analytics The Voice of Consumer Strategy of Philips

May 20, 2021

How do you use the wealth of information of all data that is available? How do you make the step from collecting data to insights to concrete actions? Be inspired by Bas Schrover who will take you through the steps that Philips takes in their ‘direct to consumer’ journey towards a data driven consumer centric business.

  • Small scaled peer session
  • Open dialogue by means of the Chatham House Rule
  • Insights in the data to business strategy of Philips
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Bas Schrover

Head of Data & Insights (Voice of Consumer)

Bas Schrover joined Philips in 2018. Before Philips, Bas worked at RTL and Sanoma. At Philips Bas is responsible for leading data driven consumer centric change in digital marketing & product development, for Philips' global Personal Health organization. To drive business transformation he makes use of state of art marketing technology like Artificial Intelligence and Natural Language Processing.


Philips develops intelligent solutions that empower people to live healthy lifestyles, and that help healthcare providers achieve improved health outcomes at lower cost of care, with better staff and patient experience.
Artificial Intelligence (AI) has the potential to improve people’s lives across the health continuum: from healthy living and prevention to diagnosis, treatment, and home care. But Philips believes that applying AI to health and healthcare requires more than AI alone.
First and foremost, it requires a deep understanding of people's lives, and the clinical and operational context in which healthcare providers operate. Only by combining AI with relevant human domain knowledge can we fully reap its benefits.


Sylvester Oranje

MDM Sales Specialist

Sylvester is working as MDM Sales Specialist at Informatica since 2018. At Informatica he helps and supports customers by ensuring they have access to relevant and trustworthy data to create a single version of the truth by mastering business critical data. This through introducing a unique 360 view of their Customers, Products, Suppliers, Assets, Employees and more, through their Master Data Management (MDM) platform. Before working at Informatica, Sylvester worked at Experian and Intrum Justitia Nederland.



Digital transformation is happening at a record pace and requires that organisations are more directly connected to their (end)customers than ever before. The accelerated growth of social media, new platforms and channels, apps and web shops leads to an enormous increase in the available consumer data. In this connected world, many organisations struggle with the question ‘How to use this data in order to optimise business operations and deliver better and truly engaging customer experiences’. After all, the information contained in data is valuable. It enables you to increase the effectiveness of your marketing campaigns, to personalise customer contact, to develop new products and to increase the efficiency of your operation.

During the Virtual Round Table, Bas will share his insights on how to use data and analytics to drive actions and improve business results.


16:55 | Dial in on Teams meeting
17:00 | Start program, including presentation & discussion
18:30 | End


Directors IT and Data & Analytics

Main language



  • Participants have to meet the previously described target audience.
  • If applicable, our partners will be presented with every application.
  • During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.

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