During this Vision Dinner, Kai Janssen, Head of Retail at Decathlon Netherlands will discourse how he and his team make impact by applying an customer-centric approach instead of a solution centric approach. By leveraging customers insights, they optimise the offer for the Dutch (both in products and in services). Kai will share how and why Decathlon will become the sport hub for every sport(wo)man. After the presentation, there is the opportunity for an open discussion with Kai and the other participants. You are most welcome to join!
Kai Janssen, Decathlon Netherlands
Head of Retail
Kai Janssen defines the retail-strategy and commercial plan per region at Decathlon in the Netherlands. This involves making sure the customer demands are met via the right products, on the right place, at the right time, for the right price. A well-executed strategy results in meeting all 3 performance indicators for Decathlon: Happy customers, happy employees, 'happy' environment.
The mandate of the Sales/Commercial Leader is broad as it demands extensive functional knowledge on marketing, finance, business development and technology. In today’s world it is even more pivotal because of its role in delivering internal and external brand promises that rely on a people-first mindset. The Commercial leader is uniquely able to provide the big picture of the organisation and to articulate the customer's point of view.
Location: De Kloosterhoeve, Harmelen
17:30 | Start program (including presentation, discussion and a 3-course dinner)
20:30 | End of formal program, opportunity for informal networking
Session 2 from 3 regarding the Commercial Strategy platform
For Directors Commercial, Sales, Strategy & Business Development
English