Strategies for Online B2B Success with Nestlé’s Head of eCommerce | Effective Content and Data Management

June 27, 2024

With the growth of the digital retail media space, there is a demand for increasing investments in retailers as a new channel. For B2B players, this brings questions such as how to best collaborate with these players to create effective eCommerce strategies. Jolanda Lamboo, Head of E-commerce at Nestlé, leads the B2B initiatives for various categories at Nestlé. During an exclusive Vision Dinner on June 27th, Jolanda will take participants through the complexities of content and data management within eCommerce, offering perspectives on leveraging AI to streamline processes and enhance consumer engagement whilst helping shoppers make more sustainable choices.

To ensure the best sales with pure players and click-and-mortars, she emphasizes the importance of availability and visibility. Join us as Jolanda dives into topics such as tracking, determining the effectiveness of content as well as budget allocation in comparison to more traditional mediums and maximizing search visibility – especially across platforms. Discuss questions such as how to ensure brand visibility in a world in which customers increasingly operate online and share experiences and best practices with peers from the industry who face the same challenges.

Jolanda Lamboo, Nestlé

Sign up
speaker
Jolanda Lamboo

Head of eCommerce

Jolanda Lamboo, Head of eCommerce at Nestlé, has been leading all online sales initiatives since June 2020. Prior to that, she worked in the same role for 6 years at MS Mode, where she and her team were responsible for the webshop in 7 European countries and for establishing the integration of the store with eCommerce, as well as sales on platforms such as Zalando, Amazon, La Redoute, and Wehkamp. Jolanda has a background in marketing and strategy and has worked in (digital) consultancy. Additionally, she lived and worked in New York for 6 years, where she experienced the American lifestyle and broadened her horizons.

Company
Nestlé

Information
Topic

With the growth of the digital retail media space, there is a demand for increasing investments in retailers as a new channel. For B2B players, this brings questions such as how to best collaborate with these players to create effective eCommerce strategies. Jolanda Lamboo, Head of E-commerce at Nestlé, leads the B2B initiatives for various categories at Nestlé. During an exclusive Vision Dinner on June 27th, Jolanda will take participants through the complexities of content and data management within eCommerce, offering perspectives on leveraging AI to streamline processes and enhance consumer engagement whilst helping shoppers make more sustainable choices.

To ensure the best sales with pure players and click-and-mortars, she emphasizes the importance of availability and visibility. Join us as Jolanda dives into topics such as tracking, determining the effectiveness of content as well as budget allocation in comparison to more traditional mediums and maximizing search visibility – especially across platforms. Discuss questions such as how to ensure brand visibility in a world in which customers increasingly operate online and share experiences and best practices with peers from the industry who face the same challenges.

Program

Location: 't Amsterdammertje, Rijksstraatweg 119, 3632 AB Loenen aan de Vecht

17:30 | Start program (including presentation, discussion and a 3-course dinner)
20:30 | End of formal program, opportunity for informal networking

Audience

Directors and Managers eCommerce & Marketing

Language

English

Conditions

  • Participants have to meet the previously described target audience.
  • If applicable, our partners will be presented with every application.
  • During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.
Partners

Contact information

Agenda

Do you wish to be informed about our upcoming sessions? Subscribe to our monthly agenda!