Building brand advocacy through excellent omnichannel commerce | A.S. Watson/ICI PARIS XL

March 14, 2024

During this Vision Dinner, Joost will elaborate on ICI PARIS XL’s digital strategy. He will also share his perspective on finding the right technology to support a digital strategy and what future innovations, such as (Gen)AI, could mean for further developments. Sign up for this Vision Dinner if you are eager to learn from Joost’s presentation and enter into an open discussion on these and other topics with other executives from the field.

  • Small-scale peer session
  • Open dialogue by means of the Chatham House Rule

Joost van Bergeijk, ICI PARIS XL

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Joost van Bergeijk

Director Marketing & Customer Experience

As employee at A.S. Watson since 2006, Joost van Bergeijk has overseen branding, Ecommerce, and CRM across multiple countries. With a diverse background spanning Unilever, Ahold Delhaize, and L'Oréal, Joost’s two-decade journey reflects a passion for tools, enhancing e-commerce, and driving customer-centric strategies. Currently, Joost spearheads innovative digital marketing and commerce strategies in his role as Director Online, New Business & Technology Benelux at ICI PARIS XL.



How do you build a customer experience where each touch point generates value for your customer and your brand? How do you move customer service from reactive problem solving to proactive brand advocacy? Join us for a Vision Dinner with Joost van Bergeijk, Director Online, New Business & Technology Benelux at ICI PARIS XL, during which he will share how their omnichannel commerce and customer service strategy is set up to build a superior experience, creating loyal customers that see ICI PARIS XL as more than just a retailer.


Location: Buitenplaats Sparrendaal, Hoofdstraat 89, 3971 KE Driebergen-Rijsenburg

17:30 | Start program (including presentation, discussion and a 3-course dinner)
20:30 | End of formal program, opportunity for informal networking


Chief Ecommerce Officers and Directors of Ecommerce

Main language



  • Participants have to meet the previously described target audience.
  • If applicable, our partners will be presented with every application.
  • During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.

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