FrieslandCampina’s journey to Becoming an Intelligent Customer Company
March 19, 2025
In this engaging event, you'll gain insights from real examples of how Ad de Goeij, Global Director IT Commerce at FrieslandCampina, is streamlining and automating digital marketing and global content operations to become efficient, future-proof and connected. You will discover how a multi-national FMCG company is building intimate online relationships with customers and consumers by developing a scalable technology ecosystem that ensures a consistent and personalized brand experience across various touchpoints.
Ad de Goeij, FrieslandCampina
speaker
Ad de Goeij
Global Director IT Commerce
Ad began his career at KMPG, before making the move to FrieslandCampina in 2017. Since January 2022 he holds the position of Global Director IT Commerce. In this role, Ad is responsible for all technology products and services in the commercial domain for seven business groups active in 30+ countries. He is leading a global team of passionate tech professionals driving commercial digital transformation and providing excellent IT products and services.
Company
FrieslandCampina
moderator
Eric van der Hoeven
Founding Partner & Digital Accelerator
Eric van der Hoeven, with executive experience in marketing, sales, and business development and general management, is redefining digital business designs at Full Force Digital as one of the Founding Partners.
Considered a global business booster, he was featured on Forbes Middle East in his role as CEO of Danone Nutricia – Early Life Nutrition – ME.
Van der Hoeven has been a business leader in the Middle East, Hungary, Romania, Taiwan, Hong Kong, and the Netherlands; with his last role as Vice President for a Danone division where he was responsible for global sales and digital transformation.
Company
Full Force Digital
Apply here to participate in this Vision Dinner
Application
Approval
Receive information
Participation
I have attended a Flevum event in the past
I have not attended a Flevum event in the past
Questions?
Information
Topic
Join Ad de Goeij, Global Director IT Commerce at Royal FrieslandCampina, for an exclusive evening as he unveils the company's vision for digital customer engagement and how to turn it into reality.
In this engaging event, you'll gain insights from real examples of how Ad is streamlining and automating digital marketing and global content operations to become efficient, future-proof and connected. You will discover how a multi-national FMCG company is building intimate online relationships with customers and consumers by developing a scalable technology ecosystem that ensures a consistent and personalized brand experience across various touchpoints.
Next to that, Ad will highlight strategies for driving synergy and focusing on fewer, but more impactful digital initiatives across the company to accelerate transformation. You will learn how this approach not only creates a solid technical and operational foundation but also maximizes scalability and customer impact.
This evening provides an opportunity to elevate the conversation on how digital technology is evolving from routine operations to a strategic driver of business success. So don’t miss out! Join us for a thought-provoking session with Ad, network with industry peers, and get inspired for the future of digital.
Program
Location: Office Full Force Digital, Naarden
17:30 | Start program (including presentation, discussion and a 3-course dinner)
20:30 | End of formal program, opportunity for informal networking
Audience
Chiefs, Directors, Heads of, VP and Senior Managers in Marketing & sales
Language
English
Conditions
- Participants have to meet the previously described target audience.
- If this session is organized together with partners, Flevum will share all registrations with the partner for final approval.
- During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.
Partners