Orchestrating Bol’s journey to CX Excellence
February 13, 2025
During a round table event for marketing, eCommerce and CX leaders on February 13th, Jeroen Velthof, Head of Customer Experience at bol will give a behind the scenes look at bol’s customer experience strategy. While collecting and analysing data has become the standard for most companies, Jeroen will reveal how his team translates customer data into actionable improvements and monitors results to enhance both customer satisfaction and business outcomes.
Jeroen Velthof, bol
speaker
Jeroen Velthof
Head of Customer Experience
For the past 9 years, Jeroen Velthof has been working on bringing the customer’s voice closer to the business. Before starting his journey at bol more than 5 years ago, Jeroen has worked at companies such as Essent and the German Innogy which has integrated into E.On. Currently, he is working as Head of Customer Experience at bol.
Company
bol
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Topic
To deliver excellence at scale to around 13 million customers, for bol, creating a seamless and measurable customer experience is at the forefront of their journey to drive business impact. During a round table event for marketing, eCommerce and CX leaders on February 13th, Jeroen Velthof, Head of Customer Experience at bol will give a behind the scenes look at bol’s customer experience strategy. While collecting and analysing data has become the standard for most companies, Jeroen will reveal how his team translates customer data into actionable improvements and monitors results to enhance both customer satisfaction and business outcomes.
Are you interested in learning how bol is dealing with the complexities of customer journey management, fostering employee adoption of CX tools (e.g. through the Customer Crazy Awards), and balancing speed with scalability in a growing organization? It is our honor to personally invite you to join this Vision Dinner and exchange experiences and challenges with peers from across industries. Engage in discussions, explore new ideas, and gain actionable takeaways to elevate your own initiatives whilst enjoying a three-course meal. Reserve your spot now to be part of this evening!
Program
Location: TBA, Utrecht or Amsterdam region
17:30 | Start program (including presentation, discussion and a 3-course dinner)
20:30 | End of formal program, opportunity for informal networking
Audience
Leaders in Customer Experience and Marketing
Language
English
Conditions
- Participants have to meet the previously described target audience.
- If this session is organized together with partners, Flevum will share all registrations with the partner for final approval.
- During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.