The Digital Marketing Expertise Hub | Unilever’s approach to staying innovative

November 22, 2022

During this event, Pieter would like to talk about the decisions made and the underlying challenges for an FMCG company of this size. For instance, Unilever made the decision to integrate and structure the digital marketing, media, and eCommerce departments to ensure more alignment/integration between these departments and added value for all parties. Furthermore, he will explain what it takes to become a data-driven organization, and how to use data for marketing purposes. After his presentation, there is a moderated discussion with Pieter and the other participants. You are most welcome to join!

  • Small scaled peer session
  • Open dialogue by means of the Chatham House Rule

Pieter Olierook, Unilever

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Pieter Olierook

DMC Lead Nutrition EMET and Digital Marketing & E-Commerce Director

Pieter has been working within Unilever for over eleven years in diverse sales and marketing-related roles. Within these roles, he built experience in customer development, eCommerce, and digital transitions. With many trends and developments in the consumer goods industry, Pieter is passionate about developing new concepts and optimising the online customer experience with his team of marketers. Currently, he has a broad responsibility to unite Digital Marketing, Media, and eCommerce.



It is crucial for an organization’s success to implement digital marketing/media and data-driven models. Unilever acknowledges this and chose to adopt a digital-first strategy. Pieter Olierook, DMC (digital marketing, media, eCommerce) Director for Europe, Middle East & Australia/New Zealand at Unilever is keen to share his journey so far.


Location: Utrecht-Amsterdam area
17:30 - 20:30

More information will follow soon.


Event for directors in (Digital) Marketing

Main language



  • Participants have to meet the previously described target audience.
  • If applicable, our partners will be presented with every application.
  • During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.

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