Growth and Personalization in Marketing and Sports | How Asahi Europe and the Bundesliga are evolving their digital channels to fuel future growth

November 1, 2022

During this vision dinner, Ard Bossema will explain how he's building and structuring his team to maintain growing key brands. Ard is intrigued by human behaviour, which he is including in his CMO role in the data-focused business field.
Nils Sterenborg will explain how the Bundesliga is innovating the in-app and streamer experience for the customer through personalized offerings from the football clubs they are a fan of!

  • Small scaled peer session
  • Open dialogue by means of the Chatham House Rule

Ard Bossema, Asahi

Nils Sterenborg, Amazon Web Services

Katrien Pagnaer, Amazon Web Services

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speaker
Ard Bossema

Director Global Marketing

Ard is a CMO with more than 18 years of experience in local, global and regional marketing & commercial roles. He is passionate about building and developing businesses, brands, and most of all people. Ard has led digital transformations and complex transformation/sustainability projects, combining strategic thinking with pragmatism, always aware of what is truly needed to take business decisions

Company
Asahi

speaker
Nils Sterenborg

EMEA Industries Leader Sports, GameTech and Startups

Nils has been helping brands to communicate with customers on an entirely new level. Through the power of data and personalization, brands now have the opportunity to tell interactive stories and engags with customers in new ways. For CMOs of large enterprises, this opens up many new possibilities. Nils will share best practices from Sports, GameTech and Startup industries on how to tell compelling stories that capture the attention of customers using the power of data & analytics.

Company
Amazon Web Services

speaker
Katrien Pagnaer

Enterprise Manager

Katrien loves to talk about innovation, building strategic relationships and leadership. Katrien has helped companies improve their performance by effectively applying new generations of technology to reshape business strategies, with the goal of transforming customers whilst challenging them by using relevant business model innovations. For this event, Katrien will lead the Q&A and discussion.

Company
Amazon Web Services

Information
Topic

As data and analytics have become the foundation of marketing, having the right skills and proficiency in your company is crucial to achieving peak marketing performance. The collection, tracking, analysing, and applying marketing data and analytics to personalize offerings and offer an exceptional customer experience is a vital challenge that today’s marketing leaders must overcome.

Ard Bossema, Director Global Marketing at Asahi Europe & International is responsible for growing key brands in his portfolio (Grolsch, Kozel, Pilsner Urquell, Asahi). During this vision dinner, Ard will explain how he's building and structuring his team to support that growth. Ard is intrigued by human behaviour, which he is including in his CMO role in the data-focused business field.

Nils Sterenborg is the EMEA Industries Leader at AWS, focusing on helping Sports, GameTech and Startup organizations to innovate faster. Nils has been working with the Bundesliga for years on helping shape their digital strategy and growth tactics. During this dinner he will explain how the Bundesliga is innovating the in-app and streamer experience for the customer through personalized offerings from the football clubs they are a fan of!

Program

Location: Utrecht-Amsterdam Area
17:30 - 20:30

After Nils and Ard's presentations we will facilitate a lively discussion and share learnings. The program, including dinner, starts with a walk-in at 17.30, an official start at 18.00 and ends at 20.30. Afterwards there is an opportunity to network and enjoy drinks and snacks. Participation is free.

Audience

Event for directors in Data and (Digital) Marketing

Main language

English

Conditions

  • Participants have to meet the previously described target audience.
  • If applicable, our partners will be presented with every application.
  • During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.
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