The Marketing Strategy of Just Eat in Northwest Europe

September 22, 2022

During this Vision Dinner, Michael Blankert, Head of Marketing for Just Eat in Western Europe and the Nordics, will share his lessons learned regarding Brand Building vs Leads and the data-driven decision process. After his presentation, there is a moderated discussion with Michael and the other participants. You are most welcome to join!

  • Small scaled peer session
  • Open dialogue by means of the Chatham House Rule

Michael Blankert, Just Eat

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Michael Blankert

Head of Marketing Northwest Europe

After working at PepsiCo for more than 12 years, Michael Blankert is responsible for marketing at Just Eat for the region of Northwest Europe. As a digital frontrunner, the marketing strategy and practices are crucial for the success of Just Eat With his experiences in the food & beverage and tech industry, Michael’s expertise lies in strategy development, brand activation, and communication. He is passionate about consumer insights and growing brands.

Just Eat


Within the expanding Dutch food delivery market, the frontrunner Just Eat continuously seeks growth. Despite their high brand awareness, opportunities exist in areas such as market penetration and customer usage. The strategy of Just Eat is different in less mature markets. The Netherlands is the most mature of the markets with the highest penetration, in comparison to France which is a newer and less mature market. So how does Just Eat differentiate the strategies in mature markets to stay dominant and in less mature markets to grow the category while staying scalable?


Location: TBD
17:30 - 20:30

More information will follow soon.


Event for directors in Data and (Digital) Marketing

Main language



  • Participants have to meet the previously described target audience.
  • If applicable, our partners will be presented with every application.
  • During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.
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