During this Virtual Round Table, Mark Stadhouders will elaborate on the digital transformation in B2B marketing. He's building internal capabilities and widely uses data and digital tooling in the process.
Head of Marketing Operations B2B & Cluster Lead Digital Acceleration
Before Mark joined VodafoneZiggo in 2018, he had various roles in marketing, content & CRM at organisations like TomTom, Exact en Siemens. His experience comes together in his current function, where he plays a big part in the digital transformation of the B2B marketing department. His ultimate goal is being a marketeer that uses data to be completely in control: measuring, analyzing and converting.
Connectivity and communication are the pillars of our society and economy. However, connectivity goes far beyond smart connections or technologies. In the end, life is about the feeling of connectivity among people. Creating this feeling to put people and organisations forward. The goal of VodafoneZiggo is therefore: joy and progress with every connection.
The dutch telecommarket is highly competitive and has to cope with continously changing customer needs. Therefore, VodafoneZiggo continuously tries to find ways to excel in this dynamic playing field. In the B2B domain, VodafoneZiggo focussed on digitalisation and building a data foundation to serve customers better through a 360 degrees view. By being relevant in the selling cycle, understanding customer needs and communicate efficiently, VodafoneZiggo hopes to keep improving their marketing and sales and stay ahead of the competition.
16:55 | Call in via MS Teams
17:00 | Start program, including presentation & discussion.
18:30 | End
Business Transformation & Innovation
During this Virtual Round Table Sarbani Bhattacharya will talk about the challenges ASML encounters to ensure how a variety of technologies and processes can de unified to enable financial corporate success.
Future of Work
By using various examples, Jan Huisman will show trends and developments in the field of Smart Buildings. Opportunities for your organisation will also be discussed during this Virtual Round Table. You will learn how data can be collected, interpreted and ultimately automated to make your building smarter or more sustainable.
Insights in Data
In this Virtual Round Table, Thijs Voogt, Head of Data & AI at Lely will elaborate on his strategy to manage Data-Culture. While there is no one-size fits all approach to Data-Culture, there are common challenges and opportunities to be considered. These range from organisation-wide adoption of a data-driven work approach to measuring the effectiveness of your Data Culture.