Virtual Round Table with VodafoneZiggo

June 23, 2021

During this Virtual Round Table, Mark Stadhouders will elaborate on the digital transformation in B2B marketing. He's building internal capabilities and widely uses data and digital tooling in the process.

  • Small scaled peer session
  • Open dialogue by means of the Chatham House Rule
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Mark Stadhouders

Head of Marketing Operations B2B & Cluster Lead Digital Acceleration

Before Mark joined VodafoneZiggo in 2018, he had various roles in marketing, content & CRM at organisations like TomTom, Exact en Siemens. His experience comes together in his current function, where he plays a big part in the digital transformation of the B2B marketing department. His ultimate goal is being a marketeer that uses data to be completely in control: measuring, analyzing and converting.


Connectivity and communication are the pillars of our society and economy. However, connectivity goes far beyond smart connections or technologies. In the end, life is about the feeling of connectivity among people. Creating this feeling to put people and organisations forward. The goal of VodafoneZiggo is therefore: joy and progress with every connection.


The dutch telecommarket is highly competitive and has to cope with continously changing customer needs. Therefore, VodafoneZiggo continuously tries to find ways to excel in this dynamic playing field. In the B2B domain, VodafoneZiggo focussed on digitalisation and building a data foundation to serve customers better through a 360 degrees view. By being relevant in the selling cycle, understanding customer needs and communicate efficiently, VodafoneZiggo hopes to keep improving their marketing and sales and stay ahead of the competition.


16:55 | Call in via MS Teams
17:00 | Start program, including presentation & discussion.
18:30 | End


Marketing Directors

Main language



  • Participants have to meet the previously described target audience.
  • If applicable, our partners will be presented with every application.
  • During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.

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