Customer Engagement Network Netherlands: FrieslandCampina’s digital strategy

30 september 2021

During this Virtual Round Table, Loïke Stelwagen will talk about FrieslandCampina's digital strategy. A data-driven approach is used to gain faster and better insights into consumer behaviour. In her story, Loïke will elaborate on the “learnings & best practices” she has gained in developing this strategy and she looks forward to a lively discussion on these topics with her peers.

  • Kleinschalige peer sessie.
  • Open dialoog door de Chatham House Rule
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Loïke Stelwagen

Global Director Digital, Media and Insights

The digital transformation that FrieslandCampina has gone through in recent years has led to a focus on new connections, in particular with customers. Loïke plays an important role in this as Global Director Digital, Media and Insights. Before Loïke made the move to FrieslandCampina, she already had a long career in the food and retail industry, including positions at Ahold, Honig and Heinz. As Global Director, she has been managing a broad range of tasks since 2018, in which the consumer stays central.



Royal FrieslandCampina (RFC) is one of the largest dairy companies in the world and exports its products to more than a hundred countries. The company is undergoing a digital transformation to adapt to the rapidly changing commercial landscape. A search for new business models, such as breakfast packages via Getir in the Netherlands, social commerce via Facebook in Thailand and retail self-order apps in General Trade. Consumers are being reached in new ways and through new channels, using digital solutions. With this FrieslandCampina puts the consumer at the center of the entire strategy.


Program will follow soon


Directors Marketing, eCommerce & Digital

Main language



  • Participants have to meet the previously described target audience.
  • If applicable, our partners will be presented with every application.
  • During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.

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