Connecting with Gen Z: How GrandVision Connects with Their Future Customers

September 8, 2022

During this Vision Dinner, Shally Luo will share her lessons learned regarding the digital marketing transformations and the age-based marketing strategy within GrandVision. After her presentation, there is a moderated discussion with Shally and the other participants. You are most welcome to join!

  • Small scaled peer session
  • Open dialogue by means of the Chatham House Rule

Shally Luo, GrandVision

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speaker
Shally Luo

Global Head of Digital Brand Marketing

Before Shally Luo started at GrandVision, she worked on multiple projects related to transformations, marketing, and digitalization at Intel, TomTom, and Adidas. Within GrandVision, Shally is responsible for the company’s digital transformation in this traditional market. The shift to being active online, focusing on GenZ, and reflecting on the marketing campaigns of GrandVision is where Shally is working on.

Company
GrandVision

Information
Topic

In today’s digital era, digital channels are crucial for a company’s success. In a sector that heavily leans on physical touchpoints, such as the optical industry, this shift has also taken place. GrandVision’s strategy is focused on integrating digital marketing by taking into account the specific interest of all age groups. Shally Luo, Head of Digital Marketing has for example implemented a marketing strategy that includes TikTok as an interactive way to promote wearing glasses among the digital native generation.

Program

17:30 - 20:30

Location: Region of Utrecht or Amsterdam

Audience

Director Marketing & Digital

Main language

English

Conditions

  • Participants have to meet the previously described target audience.
  • If applicable, our partners will be presented with every application.
  • During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.
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