Marketing Innovation at Lely: Business 2 B(oer)

April 15, 2021

During this Virtual Round Table, Sergio Ooijens uses concrete examples to show you how Lely can serve its customers even better through smart innovations and the launch of product-as-a-service solutions. Data plays a central role in this.

Sergio Ooijens, Head of International Marketing and Communications, Lely

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Sergio Ooijens, Head of International Marketing and Communications

After a career at Royal IHC, Sergio started working for Lely in 2016 as Head of International Marketing and Communications. In his current role, he and his colleagues are taking Lely to the next phase in customer centricity in an organisation where innovation is at the core of their DNA.


Lely, known for products such as milking robots and automatic feeders, is at the heart of a paradigm shift in farming. The (digital) innovations they develop produce a tremendous amount of data. This data can be analysed and provide insights on how to increase the efficiency of the farm.


By developing a platform that empowers farmers to get the optimal results, Lely is preparing for the future. One key component in this development is launching a product as a service solution in which Lely combines the insights from their products to give farmers the best equipment for their use case.


16.55 | Dial-in on Teams link
17.00 | Start of the program, including presentation and discussion
18.30 | End


Marketing Directors

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  • Participants have to meet the previously described target audience.
  • If applicable, our partners will be presented with every application.
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