Marketing Innovation at Lely: Business 2 B(oer)

April 15, 2021

During this Virtual Round Table, Sergio Ooijens uses concrete examples to show you how Lely can serve its customers even better through smart innovations and the launch of product-as-a-service solutions. Data plays a central role in this.

Sergio Ooijens, Head of International Marketing and Communications, Lely

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Speaker
Sergio Ooijens, Head of International Marketing and Communications

After a career at Royal IHC, Sergio started working for Lely in 2016 as Head of International Marketing and Communications. In his current role, he and his colleagues are taking Lely to the next phase in customer centricity in an organisation where innovation is at the core of their DNA.

Company
Lely

Lely, known for products such as milking robots and automatic feeders, is at the heart of a paradigm shift in farming. The (digital) innovations they develop produce a tremendous amount of data. This data can be analysed and provide insights on how to increase the efficiency of the farm.

Information
Topic

By developing a platform that empowers farmers to get the optimal results, Lely is preparing for the future. One key component in this development is launching a product as a service solution in which Lely combines the insights from their products to give farmers the best equipment for their use case.

Program

16.55 | Dial-in on Teams link
17.00 | Start of the program, including presentation and discussion
18.30 | End

Audience

Marketing Directors

Main language

English

Conditions

  • Participants have to meet the previously described target audience.
  • If applicable, our partners will be presented with every application.
  • During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.
Partners

Contact information

Agenda

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