During this Vision Dinner, Gijs Scholman, CCO at Lely Holding, will share perspectives on the digital adoption and transition from only one brick-and-mortar channel (the dealers) to online channels which are available 24/7. After his presentation, there is a moderated discussion with Gijs and the other participants. You are most welcome to join!
Gijs Scholman, Lely
Gijs has been working within Lely for over nine years as CCO. Before, he fulfilled diverse managing roles at Provimi globally for many years. With his specialism in value creation, strategic business planning, and different cultures he aims to digitalise and innovate the sales area at Lely. He believes in creating a unique and uniform customer experience globally. To realise this, Gijs and his team work on creating a starting point and extending it while in the meantime professionalising the aligned sales channels in an omnichannel approach.
Due to the COVID-19 pandemic, sales processes’ have changed, while confidence in tools and sales technology that saves time has increased. Therefore, the ability to deal with and embrace change quickly is a success factor in sales. Lely, the agricultural machinery supplier, with an indirect sales model and over 25.000 customers worldwide, is increasingly betting on a digital commercial approach.
Location: Landgoederij, Bunnik
17:30 - 20:30
Event for Directors in Sales
During this Vision Dinner, Gordon Smit, Global IT Director at Hunkemöller, will give a presentation. More information will follow soon.
Get inspired at this Physical meeting by the lessons learned of Maurice regarding creating a unique brand experience and the shift in customer expectations, for example the new generation of digital-savvy travelers. After his presentation, there is a moderated discussion with Maurice and the other participants. You are most welcome to experience the sphere in the citizenM hotel Rotterdam yourself!