Digital Marketing at KLM: How KLM prepares for the future

May 27, 2021

During this Virtual Round Table, Wijnand will show how KLM adjusts its marketing strategy to the new circumstances. He will tell you what KLM has done in recent months and how he looks at future marketing developments.

Wijnand de Groot, VP Digital Marketing & Sales, KLM

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Wijnand de Groot, VP Digital Marketing & Sales

Wijnand is responsible for digital marketing, online sales and social media for KLM worldwide. In this role, he helps his team to connect with (potential) customers and develop digital services to give travellers an even better travel experience.


The COVID-19 pandemic has urged KLM to adjust to the new circumstances – customer communication tuned to different needs, even more dynamic digital marketing strategies, and a growing importance of customer service.


The latest developments move marketing to being more automated, using data technologies to forge valuable and personalized customer relations. Examples include targeted marketing and personalized interactions with individual customers. The result of this all is that all organisations continuously have to invest in the latest marketing innovations. How does your organisation respond to the changing demands of your customers and what is required to keep up with the new reality?


16.55 | Dial-in on Teams link
17.00 | Start of the program, including presentation and discussion
18.30 | End


Marketing Directors

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  • Participants have to meet the previously described target audience.
  • If applicable, our partners will be presented with every application.
  • During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.

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