Data in Marketing and Sport Analytics: Best practices from Philips and F1

March 17, 2022

During this Vision Dinner, Robert van Geffen, Global Head of Digital Marketing & E-Commerce at Philips, will share his lessons learned regarding the journey his organization undertook while implementing new tooling and introducing new ways of work. Additionally, he will reflect on the usage of a direct to business to consumer strategy. Furthermore, Luuk Figdor, Senior Sports Technology Expert at AWS, talks about how Sports and Media companies are using data to capture the attention of fans in an entirely new way. He explains how personalization is at the core of this new fan experience and how modern Enterprises can use these same mechanisms to create new ways of interacting with their customers.

  • Small scaled peer session
  • Open dialogue by means of the Chatham House Rule

Robert van Geffen, Philips

Luuk Figdor, Amazon Web Services

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Robert van Geffen

For over 14 years, Robert van Geffen is active within Philips. In his current position, Robert is responsible for igniting D2C, D2B & Marketing growth and innovation and is end-accountable for the D2B2C go-to-market ecosystems and activation. He is experienced in delivering (Digital) Marketing, Sales and Agile transformations. His work in sales and marketing departments always has been closely related to the influence and role of IT and technology.


Luuk Figdor

Luuk Figdor is working as Senior Sports Technology Specialist within AWS. Luuk is passionate about helping clients tell interactive stories and enhancing human decision-making using machine learning. Luuk will share best practices from the Sports, Retail, Telecom, and Automotive industries on how to tell compelling stories that capture the attention of customers using the power of data & analytics.

Amazon Web Services


As data and analytics have become the foundation of marketing, having the right skills and proficiency is crucial to achieving peak marketing performance. The collection, tracking, analysing, and applying marketing data and analytics to differentiate between customers is a vital challenge that today’s marketing leaders must overcome.


You are welcome at this small-scale and in-depth Vision Dinner (12 - 15 participants, Chatham House Rule). After Robert’s and Luuk’s presentations, there is room for a lively discussion with them and the other participants. The program, including dinner, starts with a walk-in at 5.30 pm, an official start at 6.00 pm and ends at 8.30 pm. Afterwards there is an opportunity to network and have a drink. Participation is free.

Measures related to the coronavirus
Flevum follows the guidelines of the RIVM. Additionally Flevum takes extra measures. For example, each location is screened in advance to assess whether it meets the requirements of the RIVM and Flevum. We will inform you in time about any additional measures or changes. In case physical events are not allowed at the day of the event or if Flevum thinks it is irresponsible to proceed with the event the format of the event will be changed into an online event.

Region: Amsterdam


Directors (Digital) Marketing and Data

Main language



  • Participants have to meet the previously described target audience.
  • If applicable, our partners will be presented with every application.
  • During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.

Contact information


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