Customer Engagement Network Netherlands: A Warm Welcome in a Global Hotel Chain

December 7, 2022

During this session Maurice Ajanaku, Global Marketing Director at citizenM hotels, will give a presentation. You are most welcome to experience the sphere in the citizenM hotel Rotterdam yourself!

  • Small scaled peer session
  • Open dialogue by means of the Chatham House Rule

Maurice Ajanaku, citizenM

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Maurice Ajanaku

Global Marketing Director



An interactive connection with customers is crucial for brand loyalty, but standardised marketing practices often result in a digitalised non-personal customer relationship. At citizenM they aim to do this differently, whereby a personal customer experience is integrated into their DNA, characterising the citizenM hotels. Maurice Ajanaku, Marketing Director at citizenM, has built a brand around customers by involving communities and integrating the preferences of diverse target audiences worldwide. CitizenM now has a coherent global brand identity that responds to local demands and a recognisable citizenM experience, including its employees' expression of personality and brand values which enhances customer loyalty.


4:00 pm - 6:45 pm

Location: Rotterdam


Directors in Digital, Marketing, en Customer Experience

Main language



  • Participants have to meet the previously described target audience.
  • If applicable, our partners will be presented with every application.
  • During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.

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