Digital Transformation in Traditional Businesses | Establishing Digital Capabilities to Realise Vision

October 4, 2022

During this Vision Dinner, Edwin van Tricht, Director Customer Experience & Digital at a.s.r. will elaborate on the digital transformation, the challenges that traditional organisations face in this process and the importance of internal and external collaboration.

  • Small scaled peer session
  • Open dialogue by means of the Chatham House Rule

Edwin van Tricht, a.s.r.

Antoine de Wispelaere, 90North

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Edwin van Tricht

Director Customer Experience & Digital

Edwin van Tricht has a broad experience in financial services. He joined a.s.r. in 2017, when he started working as Director non-life at Ditzo. At the end of 2019, he held positions within the organisation in the field of Innovation and Digital, and since the beginning of 2021 he has been appointed as Director Customer Experience and Digital at a.s.r.


a.s.r. is one of the top three insurance companies in the Netherlands. It offers insurance, pension and mortgages to consumers, entrepeneurs and companies. a.s.r. is also active as a fiduciary asset manager. The company is listed on Euronext Amsterdam and is included in the AMX index.

Antoine de Wispelaere


90NORTH provides the Tech platform for Unlimiting IT and consists of Bauhaus ArtITech, One Zero IT, Matrixmind, ncubed, Rvados and IT Rebels. Within 90NORTH, Antoine focuses on connecting people and customer transformation processes. Facilitating the right context to connect people and make them understand each other is the basis for developing a change vision and the associated transition approach. With a background of 25 years of experience in transitions and transformations, Antoine fulfills the role of moderator during the Vision Dinner of a.s.r.



Changing customer expectations, a competitive environment with rising cost pressures and increasingly complex regulations are driving the need for digital transformation in financial services. A major transformation like this requires changes in business operations, workforce, culture, and habits. Especially in traditional organisations, this can be a challenge.

a.s.r. is a Dutch insurance company for all types of insurance. One of a.s.r.’s strategy principles is: meeting customers' needs. To further develop its business and improve customer experiences, the organisation started years ago with a digital transformation by digitalising its back office. From here on, the transformation will be more customer-centric, allowing value creation in the customer journey using customer data and feedback.


Kasteel Montfoort
Kasteelplein 1, 3417 JG Montfoort

17:30 - 20:30


Event for Directors of IT, Digital and Business Strategy

Main language



  • Participants have to meet the previously described target audience.
  • If applicable, our partners will be presented with every application
  • During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.
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