Navigating B2B Digital Transformation at Signify: Challenges and Strategies in Legacy system Innovation, Continuity, and User Engagement

November 28, 2023

The session will revolve around questions such as how to build a system that replaces an existing one (as opposed to a blank sheet transformation), how to get employees that contributed to these old systems on board in the process of doing so, and how to manage business continuity given the processes under transformation need to remain operational. Furthermore, Rufus will dive into the importance of data model alignment and discuss challenges relating to end-user expectation management. Do not miss out on this unique opportunity to learn from his story first-hand, and enter into valuable discussions with a network of executives from the field. You are most welcome to join!

  • Small scaled peer session
  • Open dialogue by means of the Chatham House Rule

Rufus Schuuring, Signify

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Rufus Schuuring

Director Digital Business Transformation

Rufus Schuuring gained over 15 years of experience within the field of Business Transformation before joining Signify, where he has been working as Director Digital Business Transformation, division digital solutions, for over 8 years now.



To keep up with a diverse range of professional customers (ranging from the Eiffel Tower to Albert Heijn), Signify, lighting division of 125-year-old Philips, embarked on a journey of digital transformation that has not been without challenges. Please join us for an exclusive round table event on November 28, during which Rufus Schuuring, Director of Digital Business Transformation at Signify, shares his experience in navigating the challenges of driving this transformation in a legacy landscape.


Location: Creative Valley Papendorp, Orteliuslaan 1-27, 3528 BA Utrecht

17:30 | Start program (including presentation, discussion and a 3-course dinner)
20:30 | End of formal program, opportunity for informal networking


Directors Business Transformation and Chief Information Officers

Main language



  • Participants have to meet the previously described target audience.
  • If applicable, our partners will be presented with every application.
  • During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.

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