Business Model Innovation as a disruption | How Sakura is transforming in a traditional market environment

February 7, 2023

During this Vision Dinner, Chris Koeman, President at Sakura, will share how he is embedding a disrupting model for the healthcare market, which is an unusual approach. Furthermore, he will also share how Sakura benefits from this transformation. Are you interested in how to bring a new business model to an emerging market? And do you want to interact and share insights with your peers? Then you are most welcome to join this small-scaled and confidential Round Table!

  • Small scaled peer session
  • Open dialogue by means of the Chatham House Rule

Chris Koeman, Sakura

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Chris Koeman


After studying economics and international marketing, Chris kick-started his career at a Dutch electronics company as a marketing and product manager. At the start of 2000, Chris started at Sakura Finetek. He was immediately attracted to their vision to advance cancer diagnostics and the freedom to pursue new ideas. As his career developed, he held various positions and responsibilities, from marketing to customer support and from sales to R&D.

In 2013, he was appointed president and general manager for Sakura Finetek Europe B.V. In this position, he continues to practise a European leadership style while driving the company’s passion toward a global vision.


Jelmar de Vries

Senior Director



In today’s world the market is evolving rapidly: consumer behaviour keeps changing profoundly and new entrants find their way to existing markets. These changes force organisations to think about ways to increase their competitive advantage and develop new business models. Sakura is one of these organisations that is disrupting the healthcare market by entering with a subscription model. The advantages of such a model are clear: as companies take responsibility for the complete life cycle of a product, they can get more insights in the performance and usage of the product, and drive continuous improvement. The new model helps in delivering value for money and creating long-term partnerships with clients. The big challenge is obviously the adoption of a disrupting model.


Location: Utrecht area
17:30 - 20:30

More information will follow soon.


Event for C-level strategic innovators

Main language



  • Participants have to meet the previously described target audience.
  • If applicable, our partners will be presented with every application.
  • During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.

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