How TomTom reinvents itself time and time again | With Pieter Geelen, co-founder of TomTom

July 4, 2023

To remain competitive, organizations need to be agile and innovative. In addition to success factors such as leadership, culture, and attracting the right people, modernizing the IT landscape plays an important role. A flexible and scalable landscape enables the rapid deployment of digital innovations and the ability to adapt to new technologies.

TomTom experienced the necessity of reinvention firsthand: the introduction of the iPhone with GPS and free route planners made the company's future uncertain. TomTom therefore fully embraced digital innovation and the development of new services based on data and analytics (geolocation technology). One of their goals is to take a leading role in the navigation of self-driving cars.

During this Vision Dinner, Pieter Geelen, co-founder of TomTom, will take you on this journey and discuss the associated challenges. Following his presentation, there will be ample opportunity for an extensive dialogue with Pieter and the other participants. You are warmly invited to join!

  • Small scaled peer session
  • Open dialogue by means of the Chatham House Rule

Pieter Geelen, TomTom

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Pieter Geelen


Pieter Geelen is an entrepreneur and co-founder of TomTom. In 2016, he, along with the co-founders of TomTom (Harold Goddijn, Peter-Frans Pauwels, and Corinne Vigreux), was appointed as an Officer in the Order of Orange-Nassau for their exceptional contributions to society. Pieter is also the founder of the Turing Foundation, which focuses on improving education, combating leprosy, nature conservation, and supporting the arts.



Agility & Innovation | IT Modernization | Leadership


Location: Buitenplaats Amerongen

You are most welcome to participate in this Vision Dinner. Registration starts at 17:30, and the program, including dinner, will take place from 18:00 to 20:30. Following the event, there will be an opportunity for coffee and networking.


Directors and Managers

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  • Participants have to meet the previously described target audience.
  • If applicable, our partners will be presented with every application.
  • During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.

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