Staying relevant in today’s turbulent marketplace | The transformation journeys of KPN and Irdeto

March 28, 2023

During this Vision Dinner Tatiana Sumina, Transformation Leader at KPN and Rob Zoon, VP of Finance at Irdeto will provide an overview of the key business drivers within their organisation that led to the initiation of the programme and the challenges and successes of their transformation journeys. They will share the successful digital transformations they undertook across their Finance, Supply Chain and HR domains. Both Tatiana and Rob will give insights into how these transformations have enabled them to reap value during – and after – deployment from a new perspective.

After their initial presentations, Melissa Raczak, Partner at Deloitte, will host a fireside chat with Tatiana and Rob to discuss the challenges encountered and the lessons learned to be aware of during such a transformation.

  • Small scaled peer session
  • Open dialogue by means of the Chatham House Rule

Tatiana Sumina , KPN

Rob Zoon, Irdeto

Sign up
Tatiana Sumina

Transformation leader, BRIDGE Program Director

Tatiana Sumina’s is an ExCO telco industry leader who has delivered business critical global transformation programs for over 20 years. In doing so, she utilizes her skills in multi-country leadership, business strategy, operations management, finance and most recently digitization. She is a trusted adviser at C-Suite level, seasoned steering committee member and champion of continuous improvement. She has previously worked at Golden Telecom, Telenor and VEON, and is now the Transformational Leader and Director of the BRIDGE Program at KPN in Rotterdam.


Rob Zoon

VP of Finance

Rob Zoon is a very experienced financial consultant with strong analytical skills and strategic awareness. He is a change agent with the ability to build bridges in a cross functional organisation to establish shared responsibility and accountability. In his own words he “delivers what is needed and beyond”. After more than 10 years of working at BT Global Services, Rob joined Irdeto in 2013, and now is the VP of Finance.


Melissa Raczak

Partner Business Consulting

Melissa Raczak is a Partner in Deloitte Consulting’s Technology, Media and Telecom team. She has over 16 years of experience in leading and managing global transformational programs within the cable and mobile industry. Melissa has worked with several telco clients in technology, commercial and finance teams. Next to her client work Melissa leads Telcom, Media and Technology industry practice and an advocate of the Womens initiatives within Deloitte’s network to build, develop and empower the women within Deloitte.



To create more value and stay competitive, one of the areas organisations need to consider is digitalising and transforming their business processes. To stay relevant it is critical to have the strategies, capabilities, and talent to support successful transformations.


Location: Restaurant HFSLG
17:30 - 20:30

We are excited to invite you to this Vision Dinner where you get a chance to hear from your peers and learn how other organisations are embracing change, accelerating it and owning it via successful large-scale transformations to add value to their customers and shareholders.


Event for transformation leaders

Main language



  • Participants have to meet the previously described target audience.
  • If applicable, our partners will be presented with every application.
  • During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.

Contact information


Do you wish to be informed about our upcoming sessions? Subscribe to our monthly agenda!