Innovation at Odido Netherlands | The organization, processes, pitfalls, and customer demand

February 6, 2024

During this session, Egbert will share how he organizes innovation at Odido Netherlands, what processes are set up for it, what the pitfalls are, and how customer demand always takes center stage in the development of new products. This Round Table will focus extensively on dialogue, and that's why you as a peer are most welcome to participate!

  • Small scaled peer session
  • Open dialogue by means of the Chatham House Rule

Egbert Kroon, Odido Nederland

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Egbert Kroon

Director B2B Products & Innovation

After an extensive career at companies like Ziggo and Tele2, Egbert joined T-Mobile Netherlands (now Odido). In his role, he is responsible for, among other things, the introduction of new platform business models and further optimization of the Agile methodology within T-Mobile Netherlands. Egbert argues that with technology, you can solve almost all business needs, as long as you set it up correctly and continue to adapt to changing demands.

Odido Nederland


The development and introduction of new products and propositions are crucial for all organizations. However, ensuring innovation is a significant challenge where many interests, technologies, people, processes, and decisions need to be aligned. It's a challenging issue that Egbert Kroon is eager to exchange experiences about with you.


Location: FC Utrecht Station Innovation Center T-Mobile

17:30 | Start program (including presentation, discussion and a 3-course dinner)
20:30 | End of formal program, opportunity for informal networking


Directors of Transformation, Innovation, Digital, and Change

Main language



  • Participants have to meet the previously described target audience.
  • If applicable, our partners will be presented with every application.
  • During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.

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