Digital Marketing & eCommerce

Innovation within Marketing & eCommerce

Extensive digitization has fundamentally changed customer interactions. This has given way to an abundance of new technological possibilities. From the sustainable connection of the customer to your brand, to hyper-personalised marketing at-scale. As a result, the market has begun to shift quickly, forcing your organisation to keep up. How does your organisation respond to the current changing demands of your customers? Which tooling and skills are required to keep up with the new reality? We discuss these and other questions within the Digital Marketing & E-Commerce theme.

  • Connect customers to your brand
  • Optimize marketing strategies
  • Customer-focussed marketing development

Recent examples of sessions

Do you consider participating in one of our sessions. Be inspired by previous sessions we had the privilege to organise with our partners.

The customer engagement strategy of Air France – KLM

Customer expectations are changing rapidly nowadays, demands are getting higher and customer loyalty is becoming more and more difficult. In a dynamic and transparent market, how can you ensure that you engage consumers with your organisation?

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The future of eCommerce at Philips

During this Virtual Round Table the impact of the coronavirus on eCommerce and how this brought new possibilities were discussed. Future strategies related to eCommerce and the coronavirus were also highlighted and the session looked at how these strategies can best be implemented.

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The service development of Schiphol

In order to offer a personal inspiring and unforgettable experience, it is important to have a good insight into all touchpoints of the customer journey. During this Virtual Round Table we discussed how you, as an organisation, ensure a complete positive customer experience.

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Why

Because Flevum

When looking for opportunities to share knowledge and experiences with peers in your field of expertise, Flevum offers a variety of programs which allow open dialogue. Our sessions are based on undermentioned key points.

Small-scaled

Because we want to ensure open dialogue, our sessions have a small-scaled nature. This way, we allow participants to share experiences and recently faced challenges. The group of participants varies from 10 to 25.

Cross-industry

During our sessions, we bring together participants from various sectors and/or industries. This means participants can share their experiences with peers from other sectors and this allows participants to have a meaningful experience.

Practice-oriented speakers

Our sessions are introduced by relevant keynote speakers from top 500 companies, healthcare institutions and government institutions. The speaker presents his or her own vision regarding the subject by sharing experiences. The brief introduction will serve as a prelude to the following discussion.

Peer-to-peer & cross-learning

Our sessions focus on peer-to-peer knowledge exchange with a cross-learning character. This means executives will engage in conversation with other executives, CHRO's with CHRO's, but also IT Directors with Data Directors or Innovation Directors. By screening every application to a session, we make sure that all participants are from the same audience. This allows us to ensure peer-to-peer knowledge exchange.

Chatham House Rule

To ensure open dialogue and allow participants to share succes, challenges and other experiences, our sessions are held within an enclosed environment (the Chatham House Rule applies). To be concrete, this means no recordings will be made during the session and shared information will remain private to participants.

Contact information

Agenda

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