Victor Knaap on AI, Creativity and Bold Leadership | .Monks: Disrupt or be Disrupted

June 12, 2025

At this Vision Dinner, Victor Knaap, CEO & Co-founder of Media.Monks (now Monks), will delve into the transformative journey of Monks, offering his insights on scaling a business in the public eye and breaking industry norms. He’ll also share how Monks harnesses AI and data-driven marketing to enhance creativity and efficiency, providing real-world examples. After a brief presentation, there will be ample time for open discussion with Victor and other participants. We warmly invite you to join us for this thought-provoking and engaging evening.

Victor Knaap, .Monks

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speaker
Victor Knaap

Co-founder and Chief Executive Officer

With over 19 years of experience in the digital marketing and advertising industry, Victor Knaap is a co-founder of Media.Monks (now Monks), one of the world’s largest and most awarded digital marketing companies, and an executive board member of S4 Capital until July 2024. His mission is to help clients achieve faster, better, and more cost-effective results in an always-on, consumer-led environment by integrating leading businesses in data, content, and media.
As a global digital leader, Victor Knaap has overseen the expansion of Monks across continents and disciplines, growing the company to over 8,500 people worldwide and securing more than 250 FWAs and 131 Cannes Lions. His collaboration with Sir Martin Sorrell to establish S4 Capital has positioned the company as a disruptive force in the industry, focusing on digital transformation and operating under a unitary structure.
Known for his forward-thinking approach, Knaap emphasizes the integration of AI and data in marketing. He studied at the University of Amsterdam, where he developed his passion for media and technology.

Company
.Monks

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Topic

In a world where digital innovation moves at lightning speed, staying ahead of the curve is critical for survival. Victor Knaap, CEO & Co-founder of Media.Monks (now Monks), knows this better than most. Having transformed Monks from a humble Dutch basement startup into a global creative powerhouse, Victor Knaap has built success through bold moves, fearless adaptation to new technologies, and a relentless drive to break industry norms. He’s proven that to grow in today's landscape companies must not just embrace change, they must lead it. But how can businesses today leverage the power of digital transformation while retaining creativity and innovation at their core? What role does AI play in redefining not just efficiency but creativity? And most importantly, how can companies make fearless investments in technology that ensure growth?

At this Vision Dinner, Victor Knaap will delve into the transformative journey of Monks, offering his insights on scaling a business in the public eye and breaking industry norms. He’ll also share how Monks harnesses AI and data-driven marketing to enhance creativity and efficiency, providing real-world examples. After a brief presentation, there will be ample time for open discussion with Victor and other participants. We warmly invite you to join us for this thought-provoking and engaging evening.

Program

Location: Monks, Amsterdam

17:30 | Start program (including presentation, discussion and a 3-course dinner)
20:30 | End of formal program, opportunity for informal networking

Audience

Chief Executive Officers and Board Members

Language

English

Conditions

  • Participants have to meet the previously described target audience.
  • If this session is organized together with partners, Flevum will share all registrations with the partner for final approval.
  • During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.

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