How to make a large family-business relevant and sustainable for the future

January 23, 2024

It is with great pleasure that we extend an invitation to you for an exclusive Vision Dinner featuring John van Hoof, the esteemed CEO of CSU. Please join us for an insightful evening focused on how to make a large family-owned business successful and hand it over to the next generation. John van Hoof, who brings a wealth of experience in managing large businesses won in 2020 the King Willem I price for large businesses. A recognition for his brave, resilient and sustainable entrepreneurship. John will share with us how a large cleaning company, operating in a very competitive market, is able to be very successful. During his speech he will touch on crucial elements, like strategy, governance, people, sustainability and innovation.

This unique occasion offers an intimate setting to gain valuable insights into considerations and decisions that have propelled CSU to the forefront of the cleaning industry. We anticipate an evening of engaging conversation and networking as we delve also into the intricate balance of sustainability and innovation within the fabric of a family-owned business.

  • Small scaled peer session
  • Open dialogue by means of the Chatham House Rule

John van Hoof, CSU

Sign up
John van Hoof

Voorzitter Raad van Bestuur

After studying at Tilburg University, John van Hoof held various financial positions at KPMG, FrieslandCampina and ISS Netherlands. John followed this with 11 years in health and safety services at Maetis and as managing director at parent company Zorg van de Zaak.

He has held his current position, Chairman of the Board at Total Care BV (CSU/Tzorg/Zizo), since 2012. Under the motto 'Sharper. Smarter. Cleaner', family business CSU operates nationwide in the cleaning industry from various branches and employs over 15,500 people. Winning the Koning Willem I Award 2020 in the 'Large Company' category crowns CSU's unique way of working. Sister company Tzorg, with 12,000 employees, is a national provider of domestic support and individual assistance within the Wmo in the home care market. Tzorg operates in over 300 municipalities. Subsidiary Zizo has been the 1st complete professional convenience service on the private market since 2022.



Business Strategy | Corporate Governance | Sustainability & Innovation


Location: Amsterdam Arena
17:30 - 20:30


Boardroom Network: CEO, CFO, COO

Main language



  • Participants have to meet the previously described target audience.
  • If applicable, our partners will be presented with every application.
  • During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.

Contact information


Do you wish to be informed about our upcoming sessions? Subscribe to our monthly agenda!