How to stay competitive in a hyper-competitive market? The lessons learned from DSW

March 22, 2022

During this Executive Board session, Aad de Groot will speak and he will take the network along in how it can remain relevant as a small party.

  • Small scaled Board of Directors meeting
  • Open dialogue by means of the Chatham House Rule

Aad de Groot, DSW Zorgverzekeraar

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Aad de Groot

Aad de Groot has a long career in the Dutch health sector. After studying Public Administration and the MBA Health at Erasmus University, he worked as director at Azivo Zorgverzekeraar and member of the board of Menzis. Before his appointment to the Board of Directors at DSW, he was also a member of the Board of Directors of the Vlietland Hospital and the Sint Franciscus Hospital

DSW Zorgverzekeraar

DSW Zorgverzekeraar is a health insurer with 600,000 members. DSW believes that everyone is entitled to high-quality, easily accessible and affordable health care.


Health insurer DSW is the largest of the small health insurers. In recent years, DSW has grown considerably from its regional base (Delft, Schieland, Westland) and now has more customers outside its original core area than within it. A special achievement in a market in which individual policyholders often base their choice on price. DSW has deliberately chosen a different path with a focus on service provision and communication. During this session, Aad de Groot will speak and he will take the network along in how it can remain relevant as a small party. He then enters into an open dialogue with the network about how your organization can uniquely position itself.


17:30 Doors open
18:00 Program
20:30 End

If this meeting is converted to a digital meeting, the session will take place from 17:00 to 18:30.


Executive board members: CEO’s, COO’s & CFO’s

Main language



  • Participants have to meet the previously described target audience.
  • If applicable, our partners will be presented with every application.
  • During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.

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