Freeday: Shaping the Future of Work with Digital Employees
April 10, 2025
AI is transforming businesses at an unprecedented pace. As leaders, understanding how to leverage its potential can drive significant growth and innovation. Join Marcus Groeneveld and Mathijs, founders of Freeday, as they share their unique approach to integrating digital employees—designed to handle repetitive, time-consuming tasks—freeing teams to focus on more meaningful work.
Marcus Groeneveld, Freeday
Mathijs Gast, Freeday
speaker
Marcus Groeneveld
CEO & Founder
Marcus Groeneveld, co-founder and CEO of Freeday, is a visionary leader driving innovation in the AI and SaaS sectors. With a degree in International Business Administration from the Rotterdam School of Management, Erasmus University, and further executive education from Harvard, Marcus has a diverse and robust background in tech, finance, and automation.
Before launching Freeday, Marcus gained valuable experience at PwC Nederland, where he specialized in risk assurance and blockchain technology. He also co-founded Ciphix, a tech startup focused on automation and AI. His early career included roles at Studentflex and Adyen, where he honed his skills in recruitment and operations.
As CEO of Freeday, Marcus is focused on helping businesses unlock their full potential through AI-driven automation. Under his leadership, Freeday has become a key player in the industry, transforming the way organizations handle repetitive tasks and freeing up human potential for more meaningful work.
Company
Freeday
speaker
Mathijs Gast
Founder and Chief Operating Officer
Mathijs Gast, co-founder and Chief Operating Officer at Freeday, is a strategic leader with a strong foundation in both business and technology. He holds dual bachelor’s degrees in Business Administration and Tax Law, as well as master’s degrees in Business Information Management and Tax Law from the Rotterdam School of Management, Erasmus University.
Before Freeday, Mathijs co-founded Ciphix, a pioneering company specializing in AI and robotic process automation (RPA). His professional journey began at Erasmus University, where he and Marcus Groeneveld shared a vision of using AI to reduce manual tasks, empowering people to focus on more meaningful work.
As co-founder of Freeday, Mathijs is committed to streamlining processes and fostering innovation, ensuring the company remains at the forefront of AI-driven automation.
A passionate boxer, Mathijs enjoys the discipline and strategy the sport requires - qualities he brings to his work as well. Always on the lookout for ways to knock out inefficiencies in business processes, he consistently seeks innovative solutions to boost productivity and drive success.
Company
Freeday
moderator
Herman Levert
Director Flevum Corporate Network
Company
Flevum
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Topic
AI is transforming businesses at an unprecedented pace. As leaders, understanding how to leverage its potential can drive significant growth and innovation. Join Marcus Groeneveld and Mathijs, founders of Freeday, as they share their unique approach to integrating digital employees—designed to handle repetitive, time-consuming tasks—freeing teams to focus on more meaningful work.
Freeday's goal is to redefine staffing, becoming the go-to provider of digital employees in the AI space. During this exclusive Vision Dinner, Marcus and Mathijs will outline how businesses can identify processes ripe for automation, what’s possible today, and how to future-proof AI investments.
Through real-world examples and an interactive discussion, you’ll gain insights into the future of work, the strategic use of AI to boost productivity, and practical guidance for your company’s next steps in automation. We invite you to an evening of visionary thinking, innovation, and networking with industry peers.
Program
Location: Lake House Rotterdam, Bergschenhoek
17:30 | Start program (including presentation, discussion and a 3-course dinner)
20:30 | End of formal program, opportunity for informal networking
Audience
(Young) Chief Executive Officers en Supervisory Board Members
Language
English
Conditions
- Participants have to meet the previously described target audience.
- If applicable, our partners will be presented with every application.
- During all our sessions, the Chatham House Rule applies. This means that the participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. This means that no report, no photos and no recordings are made of the meeting. The presentation will also not be distributed to the participants afterwards.
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