Smart Industry Network Netherlands (SINN)

Smart Industry Network Netherlands: connecting community, knowledge sharing, innovation and growth for Dutch manufacturing executives.

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400+

participants

4

sessions each year

7

years

Discover the Smart Industry Network Netherlands (SINN): a community designed specifically for executives in the Dutch manufacturing industry and related sectors. Four inspiring meetings take place annually to promote knowledge, experience and cooperation. Meet like-minded professionals, overcome challenges and take your company to the next level. View the program and join this exclusive community!

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Program 2025

The COVID-19 pandemic, radical political events such as the war in Ukraine and consequential economical development have irrevocably changed long-standing business paradigms. It is imperative for manufacturers to prepare for both major and minor disruptions that threaten “business as usual.” Smart Industry solutions play a pivotal role in creating a resilient and resilient organization. Meanwhile, climate change poses a global challenge. Goals of efficiency of production processes are now complemented by goals for sustainable production.

Industry 4.0 technologies support the creation of future-proof manufacturing companies. In order to take advantage of the benefits offered by new technologies, a coordinated approach to stepwise modernization of operations aimed at rethinking production processes is needed. SINN organizes meetings during which professionals from the manufacturing industry come together to discuss and tackle the challenges faced in this process together. Sign up for the next session:

Smart Industry & Supply Chain

Transforming Heineken’s Supply Chain in Europe

15/04/2025

During this Vision Dinner, Jan-Willem Roossink, Supply Chain Director at Heineken, will share practical insights into how innovative technologies and data integration play pivotal roles in driving this large-scale transformation. He will also highlight the transformation’s main benefits and crucial factors for success. From managing the pace of change to fostering cross-border collaboration in a networked organization, Jan-Willem will provide a behind-the-scenes look at Heineken’s journey toward creating a more connected, efficient, and resilient supply chain.

Insights in Data

Data-Driven Tech Innovations at Coca-Cola: Revolutionizing Manufacturing with AI and Digital Twins

12/06/2025

During an exclusive Vision Dinner, Paul Beelen, Head of IT & Technology PMO at Coca Cola HBC, will share how Coca-Cola HBC is applying AI, real-time data analysis, and digital technologies to enhance decision-making and operational efficiency. He will discuss initiatives including the use of AI-supported drones to speed up warehouse inventory checks, the deployment of Digital Twins for better production monitoring, and how data lakes are supporting smarter logistics and transport planning. Beyond operations, Paul will also reflect on how AI and data are being used in areas such as HR processes and customer service.

Smart Industry & Supply Chain

Past event: Shaping the Future of Manufacturing at Shell | An exclusive Vision Dinner with Sanchay Roy, General Manager Manufacturing

19/06/2024

Join us for an exclusive Vision Dinner on June 19th as Sanchay Roy, General Manager Manufacturing at Shell, shares his insights and experiences in operational excellence and innovation.

Sanchay is a dedicated advocate for continuous improvement and innovation, promising to inspire and enlighten attendees. Join us as he navigates the complexities of modern manufacturing, discussing the role of digital transformation and positioning Shell Lubricants for sustained success in an evolving industry landscape. After his keynote, you will have the opportunity to enter into a moderated discussion with other participants.

Smart Industry & Supply Chain

Past event: Sustainability and Data in Royal FrieslandCampina’s Supply Chain | How FrieslandCampina is Future-Proofing its Operations

25/09/2024

During this Vision Dinner on FrieslandCampina’s show farm, Sanne Griffioen-Roose, Director Farm Sustainability, will address some of the opportunities that she sees when it comes to sustainable farming. She will share more about Friesland Campina’s sustainable farming strategy and also discuss the innovations that are helping the company reach its sustainability goals. Examples include not only the many data-driven solutions that FrieslandCampina employs to measure sustainable impact but also financial incentives for its farmers to make lasting change.

In addition to Sanne’s story, Harrie van Echteld, Technology Director Global Supply Chain at FrieslandCampina, will discuss the global push within FrieslandCampina towards a more sustainable supply chain. He will touch on the impact of domestic issues, such as electricity net congestion, and what that means for the business climate within the Netherlands while contrasting that with the global chances that renewable energy brings.

Join us at this Vision Dinner on the 25th of September to learn from Sanne and Harrie’s experiences when dealing with issues such as grid congestion and opaque sustainability metrics and hear more about the opportunities they see for tackling these issues. We are looking forward to welcoming you!

Previous speakers

ASML

Mike LaBelle, Director of Engineering EUV factory, told us about ASML’s experience with automating processes in the factory.

ABB

Ali el Abbassi, Site Director, addressed ABB’s approach to robotics and automation and the ‘Mission To Zero’; CO2 neutral by 2030.

Canon

Nitesh Saini talked about the integration of RPA and end-to-end automation of business processes and how to align operations and IT.

Articles

Transformation in the European Supply Chain

Interview Jan-Willem Roossink, Supply Chain Director at Heineken When Jan-Willem Roossink started studying Econometrics, he never thought that a brewing course would later become essential for his career. He began in the world of finance and risk management at banks and asset managers. “Three screens on my desk—impressive at the time, but ultimately, I was mainly […]

Making the Dairy Sector more Sustainable

Interview with FrieslandCampina directors Sanne Griffioen-Roose (Director Farm Sustainability) and Harrie van Echteld (Technology Director) “I believe the world can be transformed for the better, and companies have an important role to play in achieving that transformation.,” says Sanne Griffioen-Roose, Director Farm Sustainability at FrieslandCampina. Her colleague Harrie van Echteld, Technology Director Global Supply Chain at the dairy […]

“Empowering employees to become problem-solvers”: interview with Sanchay Roy, General Manager Manufacturing at Shell Lubricants

“In any industry, the workforce is fundamental to its success,” asserts Sanchay Roy, General Manager Manufacturing, Quality, and Engineering at Shell Lubricants. He emphasizes that effective leadership entails enabling colleagues to develop innovative, targeted strategies that align with current needs and circumstances. This is particularly crucial in a multinational, publicly traded corporation like Shell, whose […]

Why should you join the SINN-network?

Join SINN and unlock growth in the Dutch manufacturing industry. With 500+ participants, 4 annual sessions, and 8 years of expertise, we connect industry leaders to foster knowledge sharing and innovation. Prepare for challenges, address sustainability issues, and learn from renowned speakers. Our trusted partners AWS, Dell and Equinix empower your journey. Elevate your manufacturing game—join SINN today for exclusive access to a thriving community of professionals and resources.

Meet our trusted partners

Every organization needs to be a digital organization, powered by data, running in a multi-cloud world. At Dell Technologies, we continue to innovate, developing technology so you are always ready to move forward. Explore Manufacturing IT Solutions to improve decisions throughout the manufacturing value chain to collect, aggregate, and analyze data, improving margins, decreasing costs, and reducing security risks. Dell Technologies will be there with the technology and the expertise to bring it all together to help you prepare for what is coming next.

Equinix, the world’s digital infrastructure company, empowers manufacturing businesses with secure, reliable and sustainable IT architecture solutions. Leveraging our green data centers and advanced technologies, manufacturers can optimize their operational efficiency, drive innovation, ensure supply chain resiliency and achieve seamless connectivity while making substantial steps toward a sustainable future.

Since launching in 2006, Amazon Web Services has been providing world-leading cloud technologies that help any organization build solutions to transform industries, communities, and lives for the better. As part of Amazon, we strive to be Earth’s most customer-centric company. We work backwards from our customers’ problems to provide them with cloud infrastructure that meets their needs, so they can reinvent continuously and push through barriers of what people thought was possible. Whether they are entrepreneurs launching new businesses or established companies reinventing themselves – our customers trust AWS with their livelihoods, their goals, their ideas, and their data.

Join the network

Are you an executive in the manufacturing industry? Would you like to meet peers and share experiences? During four events thought-leaders in the industry share their learnings and key takeaways. We invite you to join us.

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