CFO at the forefront of digital transformation

To stay ahead of the competition, organisations need to become digital-ready and create better data-driven insights through analysis of previously unavailable data, leading to more effective use of resources, efficient operations and better-informed decision making. As the CFO has the best visibility of many critical data flows, he is uniquely positioned to ensure the company moves boldly toward a shared digital goal. Therefore, finance is not just supporting the business: it is the business. 

During this Virtual Round Table, Ritchy Drost, CFO at VodafoneZiggo since January 2017, shared his vision on the impact of digitalization on the role of the CFO and he reflected on the challenges and opportunities it brings for him and his department. With his far-reaching experience as a finance director, Ritchy presented us with some useful insights on the effects of digitalization on the CFO’s role. 

During this session, amongst others the following participants were present: 

• CFO | USG People 
• Sr. Finance Director | Heineken 
• CFO International | Eneco 
• CFO | Lely 
• CFO | Royal FloraHolland