customer experience central in logistics

Consumers are increasingly shopping online, a trend that started years ago, but has accelerated due to the corona crisis. sees this reflected in the number of sales and at the same time has been dealing with a growing number of partners that offer products through its platform for years. In order to be able to cope with this growth and at the same time be able to serve customers even better, is constantly optimising its logistics process and they are building new “fulfillment centers” that offer space for one million unique items.

During this Virtual Round Table, Joost Poelgeest told you about the logistical implications of’s growth and the role of new centers, including a ‘state of the art parcel factory’ that is now being realized in Waalwijk. He also showed you how such an extensive project is implemented in the current logistics strategy and he considers the balance between man and machine.

The following participants were present during this session:

  • Vice President KLM Cargo Worldwide Operations | KLM 
  • EVP Global Supply Chain | Marel 
  • Supply Chain Director | Etos 
  • Directeur Logistiek | Plus 
  • COO Benelux | HelloFresh 

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